Ibrahim Lateef Email & Phone Number

Ibadan, Oyo, Nigeria

Key Responsibilities:✦ Responsible for developing and executing plans to meet set targets in volume, proceed, and margin of retail outlets in the territory which cuts across Enyo Retail Services and Ardova Plc✦ Responsible for maintaining excellent standards in all retail activities in the states, driving sales and profitability through the effective implementation of the budget.✦ Ensuring outlets operate under the HSE standard of the company and industry.✦ Responsible for ensuring the company assets at the outlets are properly maintained.✦ Responsible for coordinating the company’s affairs with respect to all regulatory bodies in the state.✦ Responsible for monitoring the open market/competition price in the state to ensure accurate and effective pricing at our retail outlets.✦ Responsible for growing the customer base of the company in the state.✦ Ensuring the effectiveness of direct sales at the depot to our affiliate’s customers.✦ Training and re-training of all staff in the retail outlet in the territory.✦ Monitoring of the Non-Fuel Retail revenue generation in the territory.Key Achievements:✦ Successfully managed 31 retail outlets for the company in the territory (including 10 Enyo Retail Outlet in the territory)✦ Gradually but steadily improve the revenue generated from the retail outlet in the state by increasing the volume sold across all product lines through high-margin outlets (CODO)✦ Increased customer base in the territory through the acquisition of an NTC✦ Successfully revived 2 inactive retail outlets which resulted in surpassing my sales target by 5%

Kwara, Nigeria

Key Responsibilities:✦ Managing business relationships with established customers and prospect✦ Growing the customer base of the company across all product lines through NTC and NTI prospects.✦ Implementing effective sales, business development, and customer management strategies and programs to maximize the company’s revenue-generating capacity.✦ Generating from time-to-time detailed business proposals on behalf of prospective and established customers for management consideration and approval.✦ Provision of resources as required by the Retail Outlet to ensure that staff are productively engaged.✦ Ensure that stations adhere strictly to the HSE standard of the company and industry.✦ Establishing and maintaining already established relationships with the open market to monitor competition activities and report back to the management team for effective business decision-making.✦ Frequent training and re-training of retail outlets staff (managers and attendants) to ensure the policy of effective selling at the retail outlet is well understood and carried out effectively.✦ Establish relationships with the government officials in the state (DPR, Weight & Measure, etc.)Key Achievements:✦ Successfully managed the retail outlets in the region which cuts across four (4) states i.e., Kwara State, Osun State, Ekiti State, and Niger State.✦ Improved the sales of the region vis-a-vis revenue generation for the company through aggressive off-forecourt sales for all product lines.✦ Alongside the entire team in the region, we successfully put the region back on track through pure professionalism exhibited by the team.

Ogun, Nigeria

Key Responsibilities:✦ Responsible for developing and executing plans to meet set targets in volume and margin within the Retail Outlet in the Sales Areas.✦ Maintains excellent standards in all retail activities, driving sales and profitability through the effective implementation of the budget.✦ Implementing measures to effectively track and address customers' feedback and complaints✦ Monitoring of Retail Stations’ inventory reports to ensure products are always present at the outlet and also ensure that stations sell from the top of the tank always. ✦ Provision of resources as required by the station to ensure staff are productively engaged.✦ Monitoring and evaluation of station operational and marketing results and developing interventions to promote business development and growth.✦ Identifies opportunities to expand sales/revenue drivers at the station. ✦ Ensures that the station adheres strictly to the HSE standard of the company and industry.Key Achievements:✦ Successfully managed 18 Retail Outlet for Conoil Plc in Abeokuta/Ijebu Ode zone✦ Successfully ensured that Top Service is maintained at the Retail Outlet to improve customer satisfaction thereby increasing the high level of patronage hence increasing profitability of the Retail Outlet and the Company.✦ Maintained a good success rate in terms of Actual Sales vs Target of all Product lines in the Retail Outlet (Target Achievement) despite the peculiarity of the region.✦ Established in collaboration with the Dealers and Station Managers Off-Forecourt Sales which enables quick turnover of products especially Lubricants.

Lagos

Key Responsibilities:✦ Plan, coordinate and direct sales and marketing activities of petroleum products to commercial and industrial customers.✦ Process sales indent through all concerned departments.✦ Following up on all cash and credit sales and ensuring that deliveries are done promptly.✦ Implementation of strategic marketing plans to achieve sales targets.✦ Monitoring all credit transactions as well as ensuring that credit customers pay for goods on time taking into consideration the time value of money.✦ Monitoring credit performance within the channel/region and ensuring that customers do not exceed their limit to prevent unnecessary credit exposure.✦ Maintains account of the customers within the region/channel, keeping records of product supplies to them vis a vis payment made by them.✦ Prospecting for and winning new customers.✦ Build relationships with the open market and monitor competition.✦ Coordinating loading operations alongside the Operations team while loading in an external depot.Key Achievements:✦ Increased sales through aggressive selling techniques✦ Reactivation of dormant account to increase sales✦ Consistently achieved a high level of customer satisfaction by exhibiting a positive attitude and building trust, by ensuring commitments are met and expectations are exceeded by offering additional information about the company’s products in line with customers’ needs and priorities.✦ Increased the company’s profit in a highly competitive environment by focusing on fewer prices sensitive customers who value services, which eliminated the need to use price as a mechanism for securing new business.✦ Enabled the managers to focus on high-priority strategic issues by taking responsibility for supervising the admin staff on the day-to-day administrative affairs of the office and responding to all requests for information.✦ Maintained excellent credit collection rate as a sales executive.