Project Management • Developed and implemented a comprehensive framework for design-led innovation and new product development (NPD). • Coordinated with academic and business supervisors to ensure project alignment and timely delivery.Organizational Analysis • Conducted detailed assessments of the company’s organizational structure, marketing activities, and innovation capacity. • Developed strategic roadmaps and frameworks for organizational transformation.Marketing and NPD • Designed and implemented marketing strategies for new product offerings. • Conducted market and competitor analysis to identify growth opportunities.Innovation and Change Management • Established a marketing function within the company, integrating it into the overall strategy. • Developed an action learning program to promote continuous innovation and change.Training and Development • Delivered workshops on new marketing strategies and innovation processes. • Created a competency toolbox for ongoing innovation and organizational change.Evaluation and Reporting • Developed evaluation frameworks to assess project progress and impact. • Prepared detailed reports and presentations for senior management and stakeholders.

• Spearheaded project planning and resource allocation, ensuring projects were delivered on time and within budget.• Led cross-functional teams, ensuring seamless collaboration between stakeholders and departments during major project rollouts.

• Led research and strategy development for the adoption of innovative healthcare technologies.• Ensured continued business justification of projects liaising with developers and stakeholders.• Delivered training to staff and stakeholders, ensuring the smooth adoption of new systems and technologies, crucial for digital transformation journey

• Analysed user behaviour and helped transform the app’s engagement strategy, resulting in an increase in active users.• Contributed to the company’s broader brand recognition by helping refine UX/UI design for better user adoption.

Facilitated the development of e-commerce websites, ensuring 100% functionality and user experience targets were met.