Teaching Media Buying and Social Media Ads at the Faculty of Mass Communication (Department of Public Relations and Advertising), Cairo University.

Key Responsibilities:-Developed and executed digital media buying strategies across platforms like Google Ads, Facebook Ads, and Different Social Media Platforms.-Managed and optimized media campaigns to achieve performance goals and maximize ROI.-Allocated and monitored budgets, ensuring cost-effective media spend.-Analyzed performance data and provided actionable insights for campaign optimization.-Conducted market research to identify trends, audience behaviors, and competitive activities.-Collaborated with creative teams to produce compelling ad creatives aligned with marketing strategies.-Prepared and presented regular reports on campaign performance to clients or stakeholders.

Key Responsibilities:-Led the agency in developing and implementing strategic plans to achieve year-over-year business objectives.-Oversaw a team of 16 professionals, cultivating a culture of collaboration, creativity, and excellence.-Fostered key client relationships, ensuring high client satisfaction and repeat business.-Implemented innovative marketing strategies that optimized client ROI and positioned the agency as an industry leader.-Developed and executed a robust talent acquisition and retention strategy, attracting top talent to drive the agency's growth and success.

Key Responsibilities:-Develop and execute strategic marketing plans to drive brand awareness and growth.-Manage multi-channel marketing campaigns, including digital, print, and social media.-Lead and mentor a marketing team, fostering a culture of innovation and creativity.-Oversee the creation of compelling content and visuals, ensuring consistent brand messaging.-Analyze campaign performance using KPIs, adjusting strategies to optimize results.-Collaborate with cross-functional teams to align marketing efforts with business goals.-Manage marketing budgets, ensuring effective resource allocation and maximizing ROI.-Stay updated on industry trends, introducing new tools and techniques to enhance marketing efforts.

-Facilitated the operational flow of company processes.-Actively sought partnerships to help the company achieve its goals.-Contributed to the expansion of the Spanish community throughout Egypt.

-Founded the first Spanish newspaper in Egypt.-Supervised articles before publishing.-Lead writer for the Economy and Sports sections.-Supervised the Marketing process and Sales department to achieve OKRs & monthly KPIs in Egypt and Spanish-speaking countries.Achievements -Released 20 issues of the newspaper covering all aspects of life in Egypt.-Sold 14,736 copies both inside and outside Egypt.-Formed partnerships with over 23 stakeholders.