HeyCommerce is an e-commerce company that owns and operates online brands in the US market.- Built and scaled six successful ecommerce brands, with two achieving over $1 million in revenue within their first year.- Embodied a startup mindset, wearing multiple hats by personally designing and building websites, managing backend operations (product creation, ads management, customer support, order fulfillment, email marketing), and strategizing and implementing front-end elements (graphics, video ads, image ads, copy).- Personally created and launched up to 100 new products and ads weekly during peak seasons, showcasing an ability to thrive in a fast-paced, bootstrapped environment.- Built and led a team of media buyers, product managers, and creatives, driving brand growth and scaling up to $500,000 in monthly ad spend through Meta and TikTok platforms.- Executed aggressive influencer marketing campaigns on Instagram and TikTok, amplifying brand visibility and engagement.- Conducted conversion rate optimization (CRO), boosting website conversion rates from 1.5% to 8-10% during peak seasons, and increasing average order value (AOV) from $60 to $112.- Utilizing Gen-AI tools such as Midjourney, Stable Diffusion, and Leonardo.ai for our latest project, leading a team of writers and graphic designers in this initiative.- Helped establish the Amazon division of the business, expanding the company’s presence in e-commerce.

- Digitized the company by designing and launching their first website, significantly enhancing online visibility and modernizing the company's presence.- Conducted in-depth market research on Pakistan's yarn export industry, identifying key exporters and potential international buyers to inform strategic decisions.- Developed a comprehensive export strategy, including the identification of necessary certifications, to position the company for success in international markets.

Modemetric is a B2B SaaS company with a flagship BI software.- Implemented and managed Salesforce CRM for the sales department, optimizing lead tracking and improving sales workflow efficiency.- Coordinated closely with the sales department to streamline lead management, ensuring a seamless handoff of new leads and enhancing collaboration between marketing and sales.- Led the outbound marketing team, driving efforts to expand market reach through strategic prospecting, list building, and targeted cold email campaigns as well as cold calling.- Developed and executed a comprehensive outbound marketing strategy, resulting in a significant increase in qualified leads and engagement.- Facilitated the sales team by providing warm leads, directly contributing to an increase in conversion rates and overall sales performance.- Co-created an inbound marketing strategy focused on generating traffic through SEO, leveraging website forms to capture leads and enhance organic growth.- Collaborated with external agencies to develop content for webinars and blogs, significantly boosting inbound lead generation.

- Helped design and create content for the company's website, ensuring a seamless user experience and clear communication of value propositions.- Scripted and storyboarded engaging infographic videos, effectively simplifying complex BI concepts for diverse audiences.- Conducted comprehensive competitor analysis, providing strategic insights that informed product positioning and marketing strategies.- Led and managed the documentation team, streamlining and optimizing processes and overseeing quality control to ensure consistent and accurate content delivery.

- Worked with some of the most talented musicians in Pakistan like Javed Bashir, Meesha Shafi, Zeb Bangash, and Ali Sethi.- Engineered studio and live sound setup, recording, and mixing. - Did the foley and engineered the sound design and score for Sarmad Khoosat's film Manto, which went on to win an award for best sound and editing at the Jaipur International Film Festival.

- Spearheaded the charcoal black procurement division- Researched and built lists of potential suppliers in Ukraine and Russia- Cold called and emailed potential partners and built professional relationships

- Learned the basics of stock trading

- Responsible for writing the entertainment section of the magazine (Film, music and video games)- Given ownership over admin tasks like managing deadlines and dispuring salaries.