Leading the global marketing function at MyPass Global. As part of the executive leadership team, I'm responsible for building the MyPass brand and driving the revenue marketing strategy.MyPass® is an award-winning workforce compliance management software centred around a digital Skills Passport for workers. We help organizations like BHP, Chevron, Woodside Energy and UGL reduce risk and cost of operations. We empower agile, safe and connected communities.

Led the demand generation and growth marketing function for the Construction solution portfolio at Autodesk Asia Pacific.Autodesk Construction Cloud combines advanced technology, the industry’s largest builders network and predictive insights to connect people, processes and data across the entire building lifecycle. We empower teams to connect workflows across every stage of construction to reduce risk, maximize efficiency and increase profits. Let's help you deliver your next project on time and on budget.

• Established the Australia chapter of the global Revenue Enablement Society in Sydney and served as Chapter President from 2016 to early 2022 - in a volunteer role.• Organize regular meetings, engaging sales excellence experts and practitioner members to share insights, trends and industry best practices in the sales enablement discipline.• Build and nurture a local community of sales enablement practitioners.• Successfully engaged renowned sales transformation experts from advisory and research firms, eg. Miller Heiman Group and Gartner, as guest speakers and coaches.• Grew membership to >200, leading to the launch of the Melbourne Chapter in 2018.• Speaker at 2017 Global Sales Enablement Society Conference, Dallas – “Career and Talent Development Framework for Sales Enablement Professionals”.• Featured guest on The Alignment Podcast Episode 18 by Jeff Davis: “How to Align Multinational Sales and Marketing Teams for Revenue Growth”.• Content contributor to eBook “Effective Sales Enablement: Achieve sales growth through collaborative sales and marketing” by Pam Didner, 2018.• Featured in eBook “108 Social Selling Tips” published in 2018 by sales coach Mark McInnes, ranked #1 Social Seller by LinkedIn in 2016The Revenue Enablement Society is a global non-profit organisation with the mission to elevate Sales Enablement as a strategic function within organisations through knowledge sharing, best practices and professional networking. With over 6,500 members across 50 chapters worldwide, RES supports B2B enablement practitioners in achieving excellence and professional development for their roles.

Expanded role to lead a team of Sales Development Representatives (SDR) to generate and progress pipeline through inbound lead management and outbound prospecting.

Seismic is the recognized leader in sales and marketing enablement. • Build the company’s regional marketing function in APAC region from ground up, with ANZ as the priority market. Responsible for creating an integrated marketing plan to generate leads, accelerate pipeline, increase brand recognition and account growth. • Own marketing functional pillars in APAC including demand generation, pipeline growth and reputation building activities including paid media, ABM, email marketing, owned and sponsored events (virtual and in-person), digital marketing, content marketing campaigns, channel partner marketing, PR/media, customer case studies, social media, influencer relations and solution marketing. Build the demand engine and determine full- funnel marketing mix to meet pipeline targets, managing the allocation of the regional budget.• As a member of the APAC leadership team, work closely with APAC VP and cross-functional heads to formulate regional GTM strategy to attain revenue targets.• Position Seismic as a thought leader through speaking opportunities and prospect engagement at industry events and content partnerships.• Formulate paid media strategy, working with Corporate team to implement always-on, localized digital campaigns, including paid social and search engine marketing (SEM).• Localize global programs and content, aligning closely with sales teams to augment tailored marketing content and messaging for the region.• Collaborate with Marketing Operations and Sales Operations to review pipeline health, funnel performance, database marketability metrics and lead routing.• Expanded role to lead the APAC Sales Development Reps (SDR) in Aug 2020, coaching the team to qualify inbound marketing leads and pursue outbound prospecting. Measured on meetings booked and volume of sales accepted opportunities created.• Measure, analyze and optimize marketing contribution to pipeline performance.

FusionGrove is a B2B sales acceleration platform ( SaaS ) providing AI-driven account insights and guided selling that enable technology sales teams to achieve revenue targets faster.• Hired to build the company’s brand strategy and marketing function from ground up. Responsible for creating an integrated marketing plan to increase brand awareness, mindshare and preference for FusionGrove in key markets.• Successfully launched new brand name “FusionGrove” for the company. Defined brand architecture, brand identity standards and developed core brand assets including new corporate website.• Lead FusionGrove’s Marketing Services business. Work with leading IT vendor clients and their channel partners to roll out integrated marketing campaigns.• Key account management and business development in Asia Pacific.• Established Corporate Social Responsibility program.• Finalist, 2018 ARN Women in ICT Awards - Achievement Category• Panel speaker at 2019 ACS International Women’s Day Breakfast discussing Female Business Leaders in Tech.• Panel speaker at 2019 Pivotal Software IWD Luncheon discussing Women in Tech.

• Lead a team in transforming the way IBM connects with clients through digital route to market.• Build and deliver marketing strategy and plan to grow IBM revenue and market share within the mid-market segment in Australia and New Zealand through digital and indirect routes to market. This involves lead generation campaigns, partner engagement, sales plays, market segmentation, content marketing, strategic events, sponsorships, market intelligence, buyer profiling, industry marketing and solution offering prioritization.• Orchestrate demand generation campaigns with and through channel partners focused on specific solutions and key verticals.• Lead sales enablement strategy and structured training programs to increase IBM DBG sales effectiveness and productivity in prospecting and customer engagement, using data and technology. • Spearhead project to profile successful partners in mid-market segment through production of video case studies.• Work with sales leaders to do joint go-to-market planning with new breed of business partners embedding IBM technology in their products.• Drive seller adoption of digital sales tools. Design programs to change selling behaviors.• Manage onboarding and certification for new sales hires and new sales graduates in DBG. • Oversee the curation and management of social selling content.• Collaborate with subject matter experts and external providers such as LinkedIn to co-create, customize and deliver sales training content for regional and industry relevance. • Provide role-based coaching to sales teams on social selling and knowledge transfer of sales tools.• Analyze program results and provide updates to stakeholders on key metrics of success.• Lead IBM’s Private Digital Commerce mission designed to improve client success and relationships by enabling large enterprise customers to transact with IBM in private B2B commerce environments.

A global leader in SaaS Learning Management System (LMS) headquartered in Canada.• Hired to build the company’s Asia Pacific marketing strategy and lead the regional marketing function. Reported to global Chief Marketing Officer (CMO). As part of the APAC senior leadership team, work with APAC Sales Director to formulate go-to-market strategy and investment plans based on market segmentation and revenue goals. • Develop integrated marketing plan to drive pipeline and brand awareness of D2L as the learning technology leader in Asia Pacific markets. Own all aspects of APAC regional field marketing – demand generation, digital and content marketing, email marketing, events, sponsorships, campaign management, solution and industry marketing, PR and media relations, market intelligence, marketing database management, customer retention and so on. • Create region-specific programs and localize campaigns/content from corporate headquarters for regional market relevance. Customize sales messaging and value proposition to suit regional markets.• Generate pipeline through marketing events and digital marketing campaigns. Manage the end-to-end process of copywriting, asset development, activity execution, lead generation, lead nurture, routing and progression through the funnel, working with sales teams to qualify and convert leads into opportunities in CRM.• Design campaign journeys in marketing automation system.• Acquire and segment marketing database to execute tailored lead generation campaigns in target segments.• Develop APAC customer case studies.• Develop thought leadership presentations, Present or facilitate roundtables at industry events to articulate the value proposition of SaaS learning solutions.• Manage APAC marketing budget and agency relationships.

• Built, managed and guided a team of sales enablement managers to execute on regional sales enablement plan for Cisco sellers and channel partners, designed to increase revenue growth and win rate.• Manage the strategy and execution of the APJC partner sales enablement and recognition program comprising self-paced, interactive e-learning modules delivered through an online platform. Managed program development including platform management, content strategy and development, localization, rewards framework, uptake and metrics. • Manage regional Services Sales Enablement budget.• Develop sales enablement content and playbooks for Cisco field sales and partners to effectively sell Cisco technology and services across Data Centre & Virtualization, Enterprise Networking and Collaboration solution portfolios.• Conceptualize and develop visual reporting and analytics dashboard to measure results for ongoing improvement. Deliver regular performance updates to key executive stakeholders.• Managed end-to-end process of sales enablement webinar series, including development of agenda and content structure/outline, coordination of content development, speaker engagement, event hosting and facilitation, webinar communications, audience acquisition and post-event follow-up.• Work with partner account teams to identify skill/competency gaps of channel partner organizations and tailor enablement plans to address the challenges.• Engage strategic partners to roll out customized, targeted training activity, working with partner account teams and other cross-functional stakeholders. Collaborated with top strategic global partners, VAR and distributors.• Conduct presentations to partner and internal audiences at quarterly business reviews, events or training sessions to articulate the value of Cisco partner enablement programs.

• Develop and implement sales enablement and communications plan for customer revenue growth program, designed to identify services sales pipeline, and improve attach and renewal rates.• Collaborate with global teams and regional stakeholders to customize program components and create sales enablement content to suit regional business needs. • Build and maintain a structured sales enablement and communications framework, encompassing webinars, playbooks, competitive positioning, e-learning modules, videos, website, etc.• Develop resources to enable knowledge transfer of sales tools.• Implement incentives and promotions that motivate sellers to achieve revenue targets faster.• Measure success and refine program through regular reporting and analytics.• Craft executive communications in the form of email communications, executive presentations and video messages for regional leadership to socialize program vision and milestones with field sales.• Manage program website and monthly email newsletter.• Measure success and refine program through regular reporting and analytics.

• Won Nortel Global Marketing Board Award (2007) for outstanding performance in leading business change with marketing campaign automation in Asia Pacific.

Acquired by Nortel Networks in 1998.

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