Iris Chan Email & Phone Number

Sydney, NSW, AU

Sydney, NSW, AU

AU

Leading the global marketing function at MyPass Global. As part of the executive leadership team, I'm responsible for building the MyPass brand and driving the revenue marketing strategy.MyPass® is an award-winning workforce compliance management software centred around a digital Skills Passport for workers. We help organizations like BHP, Chevron.

San Francisco, CA, US

Led the demand generation and growth marketing function for the Construction solution portfolio at Autodesk Asia Pacific.Autodesk Construction Cloud combines advanced technology, the industry’s largest builders network and predictive insights to connect people, processes and data across the entire building lifecycle. We empower teams to connect workflows.

Worldwide, US

• Established the Australia chapter of the global Revenue Enablement Society in Sydney and served as Chapter President from 2016 to early 2022 - in a volunteer role.
• Organize regular meetings, engaging sales excellence experts and practitioner members to share insights, trends and industry best practices in the sales enablement discipline.
• Build and nurture a local community of sales enablement practitioners.
• Successfully engaged renowned sales transformation experts from advisory and research firms, eg. Miller Heiman Group and Gartner, as guest speakers and coaches.
• Grew membership to >200, leading to the launch of the Melbourne Chapter in 2018.
• Speaker at 2017 Global Sales Enablement Society Conference, Dallas – “Career and Talent Development Framework for Sales Enablement Professionals”.

San Diego, CA, US

Expanded role to lead a team of Sales Development Representatives (SDR) to generate and progress pipeline through inbound lead management and outbound prospecting.

San Diego, CA, US

• Seismic is the recognized leader in sales and marketing enablement.
• Build the company’s regional marketing function in APAC region from ground up, with ANZ as the priority market. Responsible for creating an integrated marketing plan to generate leads, accelerate pipeline, increase.
• Own marketing functional pillars in APAC including demand generation, pipeline growth and reputation building activities including paid media, ABM, email marketing, owned and sponsored events (virtual and in-person).
• As a member of the APAC leadership team, work closely with APAC VP and cross-functional heads to formulate regional GTM strategy to attain revenue targets.
• Position Seismic as a thought leader through speaking opportunities and prospect engagement at industry events and content partnerships.
• Formulate paid media strategy, working with Corporate team to implement always-on, localized digital campaigns, including paid social and search engine marketing (SEM).

London, England, GB

• FusionGrove is a B2B sales acceleration platform ( SaaS ) providing AI-driven account insights and guided selling that enable technology sales teams to achieve revenue targets faster.
• Hired to build the company’s brand strategy and marketing function from ground up. Responsible for creating an integrated marketing plan to increase brand awareness, mindshare and preference for FusionGrove in key.
• Successfully launched new brand name “FusionGrove” for the company. Defined brand architecture, brand identity standards and developed core brand assets including new corporate website.
• Lead FusionGrove’s Marketing Services business. Work with leading IT vendor clients and their channel partners to roll out integrated marketing campaigns.
• Key account management and business development in Asia Pacific.
• Established Corporate Social Responsibility program.

Armonk, New York, NY, US

• Lead a team in transforming the way IBM connects with clients through digital route to market.
• Build and deliver marketing strategy and plan to grow IBM revenue and market share within the mid-market segment in Australia and New Zealand through digital and indirect routes to market. This involves lead generation.
• Orchestrate demand generation campaigns with and through channel partners focused on specific solutions and key verticals.
• Lead sales enablement strategy and structured training programs to increase IBM DBG sales effectiveness and productivity in prospecting and customer engagement, using data and technology.
• Spearhead project to profile successful partners in mid-market segment through production of video case studies.
• Work with sales leaders to do joint go-to-market planning with new breed of business partners embedding IBM technology in their products.

Kitchener, ON, CA

• A global leader in SaaS Learning Management System (LMS) headquartered in Canada.
• Hired to build the company’s Asia Pacific marketing strategy and lead the regional marketing function. Reported to global Chief Marketing Officer (CMO). As part of the APAC senior leadership team, work with APAC Sales.
• Develop integrated marketing plan to drive pipeline and brand awareness of D2L as the learning technology leader in Asia Pacific markets. Own all aspects of APAC regional field marketing – demand generation, digital.
• Create region-specific programs and localize campaigns/content from corporate headquarters for regional market relevance. Customize sales messaging and value proposition to suit regional markets.
• Generate pipeline through marketing events and digital marketing campaigns. Manage the end-to-end process of copywriting, asset development, activity execution, lead generation, lead nurture, routing and progression.
• Design campaign journeys in marketing automation system.

San Jose, CA, US

• Built, managed and guided a team of sales enablement managers to execute on regional sales enablement plan for Cisco sellers and channel partners, designed to increase revenue growth and win rate.
• Manage the strategy and execution of the APJC partner sales enablement and recognition program comprising self-paced, interactive e-learning modules delivered through an online platform. Managed program development.
• Manage regional Services Sales Enablement budget.
• Develop sales enablement content and playbooks for Cisco field sales and partners to effectively sell Cisco technology and services across Data Centre & Virtualization, Enterprise Networking and Collaboration solution.
• Conceptualize and develop visual reporting and analytics dashboard to measure results for ongoing improvement. Deliver regular performance updates to key executive stakeholders.
• Managed end-to-end process of sales enablement webinar series, including development of agenda and content structure/outline, coordination of content development, speaker engagement, event hosting and facilitation.

San Jose, CA, US

• Develop and implement sales enablement and communications plan for customer revenue growth program, designed to identify services sales pipeline, and improve attach and renewal rates.
• Collaborate with global teams and regional stakeholders to customize program components and create sales enablement content to suit regional business needs.
• Build and maintain a structured sales enablement and communications framework, encompassing webinars, playbooks, competitive positioning, e-learning modules, videos, website, etc.
• Develop resources to enable knowledge transfer of sales tools.
• Implement incentives and promotions that motivate sellers to achieve revenue targets faster.
• Measure success and refine program through regular reporting and analytics.

CA

• Won Nortel Global Marketing Board Award (2007) for outstanding performance in leading business change with marketing campaign automation in Asia Pacific.

CA

CA

Tampa, Florida, US

Acquired by Nortel Networks in 1998.

Singapore, SG

SiS is a Distributor of networking, software, PC and peripheral products

Bachelor Of Arts - Ba With Merit, Mass Communications, Chinese Studies

Education record

Education record