Chief Executive Officer
Current● Designed an integrated organizational structure that optimized processes, boosted efficiency, and improved client satisfaction, resulting in a 20% UR improvement, 85% reduction in complaints, and 9% rise in profitability.● Led portfolio management to increase market share, streamline operations, and enhance competitiveness, while fostering leadership growth, nurturing new business, and creating a positive work environment.● Reformed lead evaluation, bidding, and sales processes, securing two profitable projects with a 45% margin on the Al-Hail, KSA street lights project while strategically avoiding less profitable markets.● Shifted employee mindset by implementing department-wide processes, offering hands-on coaching, and mentoring managers, cultivating a skilled leadership team at both headquarters and remote locations.