I. Michelle Mills Email & Phone Number

Louisville, Ky, Us

I am in charge of developing and executing multichannel marketing campaigns for key retailers and buying groups, laddering up to national ads and brand objectives. I partner with the GEA sales team and the merchandising group to deliver a marketing and advertisement plan that supports our sales goals and corresponds with in-store media forms. To date, I have accomplished the following results:- Handled the first multi-brand commercial alliance with Wayfair, featuring GE, Profile, and Cafe, resulting in a 324% YOY increase in revenue and a 103% increase in average daily traffic during the promotion.- I managed advertising, four brands, digital, insights, shopper marketing, direct-to-consumer, social, and sales personnel in the company's most rigorous cross-functional multi-brand partnership to date with Wayfair. It generated over 104M impressions and had a ROAS of 1,640%.

I led the development of target audiences and brand stories, ensuring prolific brand relaunches and managing creative and media agencies to ensure the timely execution of traditional and digital advertising efforts. While in this position, I recognized a resource imbalance and introduced a cost-cutting plan that eliminated overwork and saved the organization more than $1.5M per year. I headed cross-functional teams to launch the Café and Hallmark full marketing partnership, which earned over 33M views and outperformed all expectations. For exhibiting outstanding leadership and sustained business triumph, I won the Best GEA Shopper Marketing Campaign Award in 2018 and 2019.

Louisville, Kentucky Area

I controlled all marketing campaigns for a key micro-enterprise, including day-to-day partnerships with advertising and public relations agency partners, maintaining timeliness and operational excellence. My most notable accomplishments incorporated the following:- Streamlined and strengthened advertising targets, lowering costs from more than $100/unit to less than $10/unit in six months and producing over $3M in revenue.- Helped push product page e-commerce integration and homepage redesign for Microenterprise website, increasing web traffic by over 300% with 600K new users.- Created and launched a sweepstakes to boost online memberships, which increased participation from 13,000 to over 27,000 in less than three months.

Louisville, Kentucky

Working in this role, I was primarily responsible for developing and executing marketing stratagems and techniques for a variety of clients, including the Kentucky Derby Festival and American Axle and Manufacturing. My noteworthy contributions involved designing and adhering to various brand guidelines, budgets, and work-back schedules.

Master Of Business Administration - Mba

Bachelor Of Communication, Advertising

Co-Founder and Account Executive: The Advertising Club of Indiana University Southeast