KMMRCE, a PPMG division, is committed to revolutionizing commerce through technology. We provide efficient solutions for all aspects of business operations.PPMG specializes in print work and, post-pandemic, I've shifted my focus to the digital realm. As the head of the Digital & Code team, I lead a talented group of designers in crafting exceptional user experiences across various digital platforms.Key Responsibilities:• Design Leadership: Oversee the design process from concept to launch, ensuring alignment with product goals.• Design System: Establish and maintain design standards for consistency across all digital platforms.• Collaboration: Work closely with stakeholders to gather requirements and refine the product vision.• Team Development: Mentor team members and foster a culture of continuous learning and improvement.• User-Centered Design: Conduct user research, create user personas, and optimize designs through usability testing.• Innovation: Stay up-to-date with design trends and incorporate innovative solutions.• Presentation: Effectively communicate design concepts and solutions to stakeholders and clients.Software: Adobe Creative Cloud, Figma, Microsoft 365, Miro, InVision, Discord, Keynote, and cutting-edge AI tools like OpenAI, MidJourney, RunwayML, and Framer

Digital & Code, a division of PPMG, specializes in comprehensive digital solutions, encompassing website and application design, social media content creation, and weekly emailers and newsletters. PPMG, on the other hand, excels in all facets of print work.Post-pandemic, I’ve dedicated my efforts to the digital realm, leading the Digital & Code team. In this role, I guide a talented group of designers, focusing on refining user interfaces and optimizing the user experience across various digital platforms.Key Responsibilities:• Led design from ideation to testing, ensuring alignment with product goals.• Established and maintained design standards for consistency across platforms.• Collaborated with stakeholders to gather requirements and align with vision.• Mentored team members, providing guidance to enhance their skills.• Conducted research, defined personas, and refined designs through usability testing.• Stayed updated on design trends to enhance processes and outcomes.• Presented design concepts and solutions to stakeholders and clients.As a Senior UI/UX Designer specializing in digital and code, I’ve had the privilege of contributing to impactful projects, including KMMRCE®, KMMRCEPAY, Spinneys, Waitrose, Hoosh, Bind, GLU, COREFIT, and Precision Football.Software: Adobe Creative Cloud, Figma, Microsoft 365, Miro, InVision, Discord, Keynote, and cutting-edge AI tools like OpenAI, MidJourney, RunwayML, and Framer

As a Senior Graphic Designer at PPMG, I’ve had the privilege of collaborating with esteemed creative directors and a talented design team. My role has been instrumental in crafting a diverse range of premium visual experiences, from luxury magazines to brand guidelines, keynote presentations, brochures, and digital publications.My portfolio includes contributions to renowned titles such as EDGAR Magazine, Yachts Middle East Magazine, Altitudes Arabia & Europe Magazine, La Femme Magazine, Watch1010 Magazine, Choithrams Supplement, Galleria Mall Abu Dhabi Magazine, and Nikki Beach Magazine. These experiences have honed my skills in creating visually stunning and impactful designs that resonate with discerning audiences.Key Responsibilities:• Collaborating with editors, photographers, stylists, printers, & marketing specialists.• Concepts & ideas on new and existing brand collateral under creative director guidelines.• Scheduled reporting to the creative director.• Developing concepts for product.• Review designs for errors before printing or publishing them.• Collaborating in a team to create a larger design or complete a portion of a project.• Creating eye-catching layouts for effective branding.• Responsible for creating wireframe, prototype and visual mockups.• Collaborate with Product Manager and team leads to develop world-class applications.As a Senior Graphic Designer at PPMG, I had the privilege of working on high-profile projects for renowned clients, including Ahmed Seddiqi & Sons, Nikki Beach Magazine, Watch1010 Magazine, Galleria Magazine Abu Dhabi, Edgar Magazine, Yachts Magazine, Altitudes Magazine, Coterie Group, BCH:CLB, and Choithrams.Software: Adobe Creative Cloud, Figma, Microsoft 365, Miro, InVision, Discord, Keynote, and cutting-edge AI tools like OpenAI, MidJourney, RunwayML, and Framer

As the Creative Design Head at Gravitas Finance LLC, operating in both Mauritius and Dubai, I have successfully led a wide range of projects, including magazines, responsive websites, branding, brochures, flyers, social media ad campaigns, presentations, videos, Adobe XD prototyping, interactive PDFs, and online publishing initiatives.I’ve worked with Gravitas Finance LLC (Mauritius) and Expat Money (Dubai) to create designs for leading global brands and companies, including Sovereign Group, Union Insurance Dubai, Hertz Dubai, Creative Zone, Ladies Night Dubai, Taaleem, Liv Nordic Spa, Moorland Private School, Bush & Noble, Hitches & Glitches, IREIS, AFB Global, Dubai Chamber (DBWC), Live Admins, Sasparella Media, and many others.Key Responsibilities:• Design responsive websites and applications.• Execute concepts to final designs, including stock photography research.• Present digital layouts to clients and incorporate their feedback into final designs.• Review designs, meet deadlines, work under pressure, and edit motion graphics.Software: Abobe Photoshop CC, Abobe Illustrator CC, Abobe Indesign CC, Microsoft PowerPoint, Microsoft Word

As a Senior Designer at a renowned PPMG in Dubai, I’ve had the privilege of working with world-famous fashion and luxury watch brands, designing for high-end magazines and publications. My experience spans across various sectors, including Men’s Fashion, Women’s Fashion, Watches, Food Magazines, and Brand Guidelines. I’ve also worked on brochures, emailer designs, and online publishing.I have had the opportunity to create visually stunning designs for prestigious magazines such as The Rake, Rake Time, Luxhabitat, La Femme, Revolution, Revolution Supplement, The Journal, IWC, and Good Taste, as well as supplements for Nivea.Key Responsibilities:• Collaborate with industry leaders and global clients.• Develop brand concepts under the Creative Director’s guidance.• Manage design projects from concept to completion.• Deliver visually stunning layouts embodying luxury and elegance.Software: Abobe Photoshop CS5 & CS6, Abobe Illustrator CS5 & CS6, Abobe Indesign CS5 & CS6, Microsoft PowerPoint, Microsoft Word

I worked as a Senior Designer at EBR Interactive, EBR Energy, and I-Buzz, gaining extensive experience in mobile app, web, and print design across Dubai and Lahore.At EBR Interactive, based in Dubai, I specialized in designing mobile applications and websites.At I-Buzz, also in Dubai, my focus was on creating ad campaigns related to phone services.At EBR Energy, a Lahore-based company in the renewable energy sector, I handled a variety of digital and print design projects.Key Responsibilities:• Interaction and visual design focus on creating engaging user experiences & aesthetics.• Infographics, detailed charts, and innovative application creation for enhanced insights.• Designing brochures, flyers, stationery, and other marketing materials for businesses.Software: Abobe Photoshop CS4 & CS5, Abobe Illustrator CS4 & CS5, Abobe Indesign CS4 & CS5, Microsoft PowerPoint, Microsoft Word

Designed client websites, layouts, logos, animations, banners, newsletters, brochures, business cards, catalogs, flyers, posters, and software packaging.Key Responsibilities:• Develop prototypes with different levels of fidelity to test concepts.• Work closely with developers to effectively implement and execute design concepts.• Design corporate websites, banners, emails, and social media content.Software: Adobe Photoshop CS3, Adobe Illustrator CS3, Adobe Indesign CS3, Microsoft PowerPoint, Microsoft Word, CSS, HTML

I embarked on my professional journey in 2006 at Azmee Advertising. My role involved crafting and executing print media campaigns for a diverse range of local clients.Key Responsibilities:• Design and develop creative print artworks for various marketing materials.• Concept & ideate on new and existing brand collateral under art director guidance.• Design store signage for showrooms, pop-up shops, and offline visual merchandise.Software: Abobe Photoshop CS3, Abobe Illustrator CS3, Abobe Indesign CS3, Microsoft PowerPoint, Microsoft Word