I’m a Principal Product/UX Designer with extensive experience in startups and multinationals, such as tails.com, BP, and The Walt Disney Company.Proficient across the entire digital product lifecycle, I enhance client UX and drive business success through agile collaboration.My strengths include an encyclopaedic understanding of design principles, exceptional problem-solving abilities, a penchant for rational decision-making, adept pattern recognition skills, the capacity for lateral thinking, and a propensity for hyper-systemisation.Committed to continuous learning and active in the UX community, I consistently create user experiences that deliver measurable results and exceed expectations.Who I’ve worked withAKA, Age UK, Aviva, Bank of America, Binary Vision, Blast Radius, BP, BT, Burberry, City & Guilds, Concern Worldwide, Department for Work & Pensions, EON, EuroFinance, FanTree, General Pharmaceutical Council, Global Personals, HIFX, Honda, HSBC, Humana, Intel, JustGiving, KIA, LexisNexis, London 2012, McDonald’s, M&C Saatchi, Medical Research Council, MerchantCantos, Mini, MRM Worldwide, Network Rail, Profero, Publicis Chemistry, Reallyenglish, RI3K, Sainsbury’s, Schlumberger, Singapore Airlines, Snupps, Spana, Tails.com, Tassimo, Virgin Media, Vitamin Water, VML, Vodafone, Volvo Ocean Race, The Walt Disney Company, Western Union.