***Via Deel Canada

- Designed and developed software solutions using JavaScript, Apex, and Visualforce for Public Service clients, delivering tailored applications to meet business needs.- Built ETL pipeline using SFDMU and automate business processes using apex triggers and flows.- Implemented CI/CD pipelines for automated code validation and deployment, leveraging Azure DevOps and Salesforce CLI to ensure smooth delivery and efficient version control.

- Designed, evaluated, and deployed both application and behavioral credit risk scorecards, leading to a significant reduction in default rates.- Developed a Customer Lifetime Value (CLTV) model to identify high-value customers within months of their first transaction, optimizing loan sizing and increasing overall loan disbursement value.- Enhanced customer engagement by running A/B tested SMS marketing campaigns and implementing a segmentation strategy based on accurate lifetime value… Show more - Designed, evaluated, and deployed both application and behavioral credit risk scorecards, leading to a significant reduction in default rates.- Developed a Customer Lifetime Value (CLTV) model to identify high-value customers within months of their first transaction, optimizing loan sizing and increasing overall loan disbursement value.- Enhanced customer engagement by running A/B tested SMS marketing campaigns and implementing a segmentation strategy based on accurate lifetime value predictions and activity analysis.- Validated credit risk models using Out-of-Time (OOT) datasets, assessing their discriminatory power through Gini index calculations.- Created KPI and transaction monitoring dashboards in Tableau and Google Data Studio to track the performance of lending and non-lending products across Nigeria and Kenya. Show less

- Conducted Business Intelligence analysis using PowerBI to deliver actionable insights and data-driven decisions.- Developed and managed ETL processes with Microsoft SQL Server Integration Services (SSIS) for seamless data integration.- Performed data wrangling, preprocessing, and modeling using MS SQL, Python, and Azure ML Studio for various analytical tasks.- Built machine learning models, including churn prediction and customer complaint analysis, to improve customer retention… Show more - Conducted Business Intelligence analysis using PowerBI to deliver actionable insights and data-driven decisions.- Developed and managed ETL processes with Microsoft SQL Server Integration Services (SSIS) for seamless data integration.- Performed data wrangling, preprocessing, and modeling using MS SQL, Python, and Azure ML Studio for various analytical tasks.- Built machine learning models, including churn prediction and customer complaint analysis, to improve customer retention and satisfaction. Show less