• International distribution for the brand in different markets within the region.• Local brand development and distribution in the Chilean market.

• Functions: Fundraising from private investors and public funds, to turn a simple idea into a proper start up with the working capital to get developed. Research and visit other markets in order to learn from the best practices. Product development, from finding suppliers to supervising quality tests, from nutritional deeds to designing duties, from focus groups to sampling, from finding processing plants to packing plants. Pricing, positioning and distribution strategies. Product launch in local expos. Commercial negotiation to enter specialty stores, restaurants, cafes, chains and supermarkets. Website and social network development, plus the implementation of e-commerce, in order to reach consumers directly. PR and trade marketing management to generate appearances in media and to supervise POS activations, plus proper training of the sales force. Monthly performance reports and feedback to the board of directors and public entities. • Launch of the BerryBee natural juices in 6 different flavors, at the trendiest expo in the country. A complete new product, with a total different look-and-feel from everything else in the local market. Coming from a simple idea and turned into reality by a team of just one person. • Entering all different distribution channel, from “mom and pop” to specialty stores, cafes, restaurants, chains, food service and the biggest supermarkets in the country. Reaching more than 200 points of sale in less than 9 months. Continuous customers follow-up to ensure satisfaction.

• Functions: Market research and analysis. Regional and global brand meetings. Selection and structure of sport products collection for the Chilean, Peruvian and Bolivian markets. Pricing, positioning and distribution strategies for each new collection. Go to market process in preparation for presales. Training of the commercial area. Leading presales with clients (B2B). Monthly performance reports and seasonal feedback to regional headquarters. Commercial input for future collections. Measurement according to net sales per season. Assisted by a Category Manager.• Reebok brand recovery. New pricing and mark-up strategy to pull up the brand while in a tough situation. Go to market and presale new approach, supporting the sales team and clients with new tools for these practices. Involvement and synergy with different areas of the company in order to make processes more efficient. • New focus to the Peruvian market given the significant net sales and the potential of that country. Meetings with clients and the commercial area in order to find new opportunities. Collections more oriented to the local consumers. More efficient communication strategies. Commercial actions more in line with the participants of the Peruvian market.

• Functions: Marketing plans development per brand. Activations in and out of POS. ATL and BTL campaigns. Yearly trade calendars. Negotiations with clients. Press releases. Traditional and digital media communication. Training of the sales force and the commercial area. Budget management. Measurement according to Sell-out DoD. Assisted by an intern. • Launch of Armani Code Sport. Most successful launch for the brand history in Chile. New targeting strategy taking the brand to new and more aspirational segment. 360° launch plan with press release, exclusivity distribution strategy, out-of-POS events, commercial discounts, promotional actions, ATL and digital communication campaign… among other actions. • Launch of DIESEL Loverdose. Recovery of the brand in Chile. Administration of very tight budget. Worked on press dossier and BTL campaign with digital support to achieve high impact and quick ROI. Exclusive launch with department store and coordinating their communication support. Commercial strategies and partner up actions with DIESEL fashion store.

Ad-Honorum InternshipAssisted in exchange rate issues Assisted in corporate finance

Professional InternshipAssisted in marketing plans Conducted promotional marketing, BTL campaigns and market research