Ignacio J. Berg Email & Phone Number

London, United Kingdom

• Objective: To facilitate the conditions to make Trainline Partners Solutions (B2B), scalable, an efficient organisation and achieve its ambitious growth plan. Customer segments: TMCs, OTAs, Corporates, SMEs, Saas and.
• Created a pricing framework and oversees the commercial offers pipeline for the distribution business (i.e. deals commercials, approval framework, pricing standards)
• Designed the pricing strategy for Trainline Business (a product tailored for SMEs)
• Designed and embedded robust frameworks, processes and tools for the commercial teams to assure commercial scalability and operational efficiency
• Supports the decision making for Directors and President of TPS
• Supports the elaboration of 3 Years strategic plans for 2 business units (Distribution and Trainline for Businesses )

London, United Kingdom

Leads the strategy for monetisation growth. Responsible for identifying opportunities to grow existing revenue and develop new global ancillary products and services - from hotels and insurance through to in app advertising among others.Proposed bespoke commercial solutions and experience enhancements based on a deep understanding of local market needs.

London, United Kingdom

• Leads the development strategy for BA's ancillary products worldwide.
• Defines direction and a long term customers proposition for the ancillaries product portfolio: Paid for seating, excess baggage, upgrades, change fees, pre-paid meals, WI-FI and several other partnerships.
• Identifies short and long term opportunities to generate incremental revenues Responsible for developing innovative propositions that enhance the customer journey and drive successful and sustained revenue growth.
• Manage an innovation framework to assure a constant flow of ideas and the prioritisation of the best of them.Responsible for the commercial planning of all strategic initiatives in 5 dimensions: Product proposition.

London, Reino Unido

• Led the Groups & Specialised Markets pricing and commercial operations. People:
• Team leader of two revenue delivery executives at the HQ.
• Supported sales teams worldwide. Processes:
• Redefined several processes to facilitate the work of contact centres, sales offices and the revenue management team. Systems:
• Implemented successfully the implementation of a new group booking system (AGM by Amadeus). This large project involved strong stakeholder management and coordination.Control:
• Improved the control of groups by designing a master report allowing the team to track KPIS for the first time. Commercial Strategy:

Santiago, Chile

• Led the group sales business unit at LAN and TAM Airlines during the merge of both companies. People:
• Led two teams. 11 people in total. Managed and re-organised both teams.
• Gave support to sales teams worldwide, addressing business opportunities, technical and commerciales weak points.Processes:
• Restructured two departments, merging them into one set of products, processes and commercial policies under the LATAM brand identifying best practices of each team. Systems:
• Dealt with the business operations post a GDS migration Control:
• Defined KPIs for global sales and designed in collaboration with the analytics team a monthly report to track performance by country.

• Responsible for the commercial performance of the remanufactured components and spare parts line in the Chilean, Argentinian, Bolivian and Uruguayian markets. (Aprox 10 MM US dollars in revenues)
• Responsible for the development of new products, implementing a new Remanufactured business in Argentina on 2009
• Responsible for the design and implementation of the marketing plans in the product support service for the four markets, with the objective of generate a direct impact on the sale volume, margins and market share.
• Responsible for the support of the sales force and customers.
• Responsible for coordination of the stock levels with the logistic department, in order to support the sales projections.
• Design a market research plan, advertising campaign, special sales and events, among others.

• Member of the Pricing and Revenue Management team, performing as an analyst of pricing strategies, with direct influence on the margins of the company in South America
• Developed sensitivity and consumer behaviour studies, demand projections and analysis of sales trends.
• Designed several segmentation strategies considering variables such as location, market, type of service, volume and consumer behaviour, among others
• Designed a revenue management model for the equipment rental business in Chile.
• Conducted a market research in Uruguay and Chile.

Master Of Science, International Business And Emerging Markets

Master Of Science, Marketing

Ba In Business And Administration, Commercial Engineer

Alumno De Intercambio, Exchange Student

Participó como alumno de Intercambio.