Achievements:- Developed and implemented the sales & marketing strategy, leading the sales team and distributors in the launching of the Angio Seal™ family products acquired to the company St. Jude Medical, this actions allowed the family products to become third on sales in the BU during the first year.- Successfully planned and executed the launch of the new products portfolio for radial access, achieving a 15% growth in the market share in the radial access business; becoming the market leader and the standard technology for radial complex procedures.- Implemented the Key Perfomance Indicators (KPI´s) for the commercial team, reaching a better customer segmentation, tailor made strategies for each customer and creating a stronger ownership of the business by the sales team. - Managed a team of 4 sales representatives, 2 product specialist, 1 KAM and 1 training specialist, identifying their strengths, weakness and motivations; what helped increase customer satisfaction, a better work environment and their commitment to the organization.

Achievements:- Lead the launch of the electrophysiology products portfolio in Mexico and Central America, being responsible for developing training programs for the sales team, KOL’s and fellows, creating and executing strategies that led to a sales increase of 25 % in the last two years. - Negotiated with “servicios integrales”, private and public hospitals to enter the diagnostic catheter market, achieving a 60% of market share due to new business acquisition and creating brand awareness.- Successfully developed the electrophysiology business and positioned St. Jude´s electrophysiology products as a recognized brand in the Mexican market, creating local strategies in accordance with the global marketing plan and the resources available in the country.

- Developed new markets within Mexico City and Toluca, which led to exceed the sales budget in two consecutive years and increase sales by 16% in the private sector.

- Lead a research project aimed to define the situation of ostomized people in several healthcare institutions in Mexico City, achieving relevant statistical information that allowed to establish new market strategies.