Executive in charge of the Communication, Public Relations and Journalism Management, with 20 years of experience as a leader in internal and external communication areas and teams for the pharmaceutical industry (Pharmaceuticals, HealthCare, AnimalHealth), working for national and transnational companies such as Bayer, Televisa and IC&M, And projects for companies like Eli Lilly, Boehringer Ingelheim, MSD, Novartis, Genzyme, Sanofi, Merck Serono, Grünenthal, among others. Expert in communication strategies; relationship and initiatives with media, social media management, content development and social media strategies. Liaison with medical societies, patient groups and NGOs; implementation of media training and communication crisis management. Outstanding competencies: Leadership and integration of cross-functional teams, working with multicultural and regional groups (LatAm), analytical and structured mentality, strategic planning, decision-making, focus on results, multi-task capacity, attention to detail, high sense of ethics and integrity, as well as effective relationship with target audiences and stakeholders. Experience in editing, photography, video and design. Specialties: • Communication and Public Relations. • Pharma Communication Campaigns / Health Promotion • Coordination of key accounts. • Development of communication strategies. • Brand creation and communication. • Media training & Communications Crisis Management • Media relations. • Generation of information materials. * Social media. * Alliances with stakeholders.