Ivan Gómez Email & Phone Number

Miguel De Cervantes Saavedra No 259, Col. Ampliación Granada Miguel Hidalgo Cdmx

Business Partner for the Pharmaceuticals Division at Bayer de Mexico and the Animal Health business, both at the corporate level, as well as for its therapeutic areas (oncology, cardiology, women's health, ophthalmology, neurology and hematology) and the portfolio of innovative therapies. Leader and strategist in internal and external communication campaigns for the pharmaceutical industry. Implementation of activities with the media, patient groups, medical community and employees. Implementation of media training and communication crisis management. Management and management of internal communication channels and corporate social networks. Liaison with NGOs, medical societies and pharma sector.• I led a communication campaign in CDMX and states in partnership with public health units to inform adolescent women about the inclusion of a new contraceptive in health clinics. More than 350 mentions were obtained in media and social media. A double-digit increase in the use of this contraceptive was achieved in these clinics.• I led the communication actions with the media, patient groups and ophthalmological medical societies to promote from the voice of patients and the medical community the need to include in public health systems a high-specialty treatment for retinal diseases, achieving as a result the incorporation of therapy in public health institutions.• I developed and coordinated the Latin American Workshop for Journalists: Current Women and Contraception, with the participation of more than 100 national and LatAm media, and speakers from government sectors, medical community and international organizations, achieving a positive impact on Bayer's image at the regional level as an ally in the promotion of sexual and reproductive health , and leadership in contraceptive methods, with more than 500 media publications across the region.

Cdmx

Development and implementation of communication and public relations plans for the pharmaceutical and corporate sector (Bayer, Eli Lilly, Boehringer Ingelheim, MSD, Novartis, Genzyme, Sanofi Aventis, Merck Serono, Grünenthal, Roche, Etc.), business (Insurance Monterrey New York Life, American Express) and consumer (Grupo Herdez del Fuerte, Transitions, Hotels Misión). Direct negotiation with product managers, communication managers, representatives of the medical community and patient groups; implementation of media activities (press conferences, media tour, one-to-one interviews). Delivery of crisis management workshops in communication and media training.• During my management, an increase in turnover of more than 60% was achieved, derived from the increase in new customers and the maintenance of strategic accounts for more than 8 years on average.

Cdmx

Responsible for generating information on health, science and quality of life for the magazines “Saludable”, “Padres e Hijos” and “Muy Interesant” by editorial Televisa. Conducting interviews with physicians, researchers, psychologists and public health officials. Development of reports, interviews and notes.

México

Responsible to develop and edit informative notes with health and wellness topics for Mexico and Latin America, as well as market the page with potential customers, and provide information to sites such as Terra, Yahoo and CNN.

México

Responsible for the development of the "Science and Humanism" section of Excélsior, with newspaper articles on science, humanities and health, as well as special reports on social topics for the national section of the newspaper. Development of newspaper articles on science, humanities and health; coordination of collaborators and information agencies; relationship with scientific institutes of the country, government, pharmaceutical laboratories and universities.

Bachelor Of Communications Science

Education record

Education record