Business Intelligence Manager
Current• Leadership of a team, managing multiple clients with a focus on strategic analyses and data-driven decision-making.• Development, updating, and maintenance of dashboards in DataStudio for monitoring critical metrics.• Execution of ETL processes and data analysis from various digital media platforms, such as Google Analytics, Google Ads, Facebook Ads, DV360, Pinterest Ads, TikTok Ads, and Twitter Ads.• Preparation of management reports that transform data into actionable insights, providing strategic support for operations and campaign optimization.• Active participation in mapping and measuring data through Google Tag Manager (GTM).• Management of agile projects in collaboration with clients, focused on ensuring the effectiveness and accuracy of advertising campaigns.• Training and supervision of assistants in the development of dashboards and simpler reports.Companies served: Itaú, Havanna, Água de Cheiro, Shell, BB&Co, Electrolux