• Responsible for Telecom, IoT & IT accounts in Brazil. Market Insights for Operators and Manufacturers such as Samsung, Motorola, Lenovo, LG, Qualcomm, Intel, Vivo, Claro, Tim, Google, Alcatel, Dell, Acer, Sony, Apple and Microsoft.• Market Insights supporting several areas in customers such as Sales, Product Marketing, Product development, Pricing, Supply Chain, Forecast & Trade Marketing.• Marketplace specialist with deep knowledge of players and their strategies.• Improve team efficiency leading to 33% head count cost savings while sales grew 20%. • Business management with cost control, P & L, quality management and team leadership• Development of new products and partnerships with companies such as Telefonica and Google, bringing additional revenue and business opportunities for both companies.• PR & Conference presentations such as Intel’s Retail Breakfast, Smartphone Congress, Eletrolar, Eletroshow & TI inside events.• Managing a team of Market Insights specialists and Key Accounts Executives.

• 4P Manager Responsible for launching more than 70 consumer products that generated R$ 1.9B in revenue with 1,6M computers sold.• Lenovo's market share in Retail grew from 1.9% to 9.1% in Brazil Consumer Market.• Responsible for category management, product lifecycle management, sales plan, P&L owner, channel strategy and ATL marketing campaigns.• Marketing 360, Digital (SEO, Ads, Google Analytics, Criteo), omni-channel, marketplace & trade marketing. • Responsible for product definition, portfolio, price, channel strategy and promotion covering the entire marketing mix.• Responsible for strategic plan of consumer business with visibility of 18 months including portfolio, retailers, budget and actions of 4P with quarterly updates until execution.• Responsible for local partnerships with strategic alliances (Microsoft, Intel, Qualcomm, AMD and Chinese suppliers such as Compal, Quanta & TPV).• Main interface between sales, operations, finance and production, responding directly to VP of Consumer.• PMO using JIRA, Bitrix24, Gantt, using Agile framework and Scrum as a Product Owner for products developed for Brazil by Lenovo & CCE brands.

• Responsible for pricing, incentives, business planning and portfolio roadmap.• Build up strategic plan for sales incentives to align product strategy with sales results.• PMO of Network Roadmap project, building project scope for concept, plan & development phases, outlining a strategy for integrating Telefônica and Vivo networks to achieve the correct positioning of brands and products. Using Gantt & Agile.

• PMO in the Procurement & Planning Team during SAP setup and implementation.• Responsible for planning of demand for products and materials through analysis of the sales pipeline and demand management. Procurement Orders and MRP execution for ATM with thousand of items with lead time from 9 months to 2 days.• Key user of MM responsible for MRP setup.• Responsible for Demand consensus between Sales & Supply Planning.

Development, Quality, Audit, Maintenance, Process Mapping, Training, Tech Support among others important experiences for my career.