Developed and implemented regional plans of trade marketing and distribution activities that met the company's objectives in the field of trade marketing and distribution, and coordinated with national marketing strategies and customer needs. Based on the analysis of market trends, the company's needs and the specifics of the reporting territory, he provided recommendations on new growth opportunities and threats, recommended new initiatives or changes to existing ones. He participated in the development of an effective trade management and distribution strategy on a national scale. Managed work with key national clients, through the implementation of national strategies and plans. Participated in negotiations in accordance with the company's delegation policies and internal procedures. Identified deficiencies and provided recommendations for improving the structure and processes. Prepared and reviewed budgets and ensured their implementation. Oversaw financial accounts and assets to ensure the most efficient use of resources. Ensured the control and development of employees by organizing trainings, supporting employees, personal visits, motivational events, etc.

Developed the strategy of the key account department and coordinated it with national marketing strategies and customer needs, implemented this strategy at the national level. Developed and ensured the implementation of national programs for the promotion of products with the optimal use of resources and materials to achieve the highest level of representation in retail establishments, as well as the level of sales of key strategic brands in the reporting territory through the support of wholesale and retail trade. Held meetings and negotiations with key clients on an ongoing basis to achieve mutually beneficial terms of cooperation. Planned, implemented and supervised the implementation of key client incentive programs, making the most of available resources. Ensured the implementation of plans for marketing activities in retail establishments of client networks in order to achieve goals in terms of brands, volumes and market share. Prepared and reviewed budgets and ensured their implementation. Oversaw financial accounts and assets to ensure the most efficient use of resources. Ensured efficient and effective coordination of department managers and business development team to best achieve brand distribution, volume, promotion, and merchandising goals.

Based on the analysis of market trends, the company's needs and the specifics of the reporting territory, provided recommendations on new growth opportunities and threats, recommended new initiatives or changes to existing ones. Participated in the development of an effective trade management and distribution strategy on a national scale. Managed work with key national clients, through the implementation of national strategies and plans. Participated in negotiations in accordance with the company's delegation policies and internal procedures. Identified deficiencies and provided recommendations for improving the structure and processes. Prepared and reviewed budgets and ensured their implementation. Oversaw financial accounts and assets to ensure the most efficient use of resources. Developed and implemented regional plans of trade marketing and distribution activities that met the company's objectives in the field of trade marketing and distribution, and coordinated with national marketing strategies and customer needs. Ensured the control and development of employees by organizing trainings, supporting employees, personal visits, motivational events, etc. More than 100 employees subordinate.

Developed and implemented a trade coverage plan aligned with national objectives and approach. Managed the distribution of the company's brands within the region to guarantee the maximum availability of the company's product in the subordinate territory in accordance with the brand marketing strategy and market needs according to the sales channel and type of outlet. Ensured the implementation of merchandising and marketing plans in key customer chains in order to achieve brand, volume and market share targets. Planned, implemented and supervised the implementation of incentive programs for retail and key accounts in the reporting territory, making the most efficient use of available resources. Based on the analysis of market trends, the Company's needs and the specifics of the reporting area. Provided recommendations on new growth opportunities and threats, recommended new initiatives or changes to existing ones. Identified deficiencies in a timely manner and provided recommendations for improving the structure and processes. Actively assisted the trade marketing and distribution departments of the head office in the implementation of projects and provided the necessary information for the development of an effective trade marketing and distribution strategy on a national scale.

Managed the distribution of the company's brands within the territory to guarantee the maximum availability of the company's product in the subordinate territory according to the brand marketing strategy and market needs according to the sales channel and type of outlet. Ensured the implementation of merchandising plans and marketing activities in clients' retail establishments in order to achieve brand, volume and market share goals. Planned, implemented and supervised the implementation of incentive programs for retail and key accounts in the reporting territory, making the most efficient use of available resources. Based on the analysis of market trends, the Company's needs and the specifics of the accountable territory, provided recommendations on new growth opportunities and threats, recommended new initiatives or changes to existing ones. Identified deficiencies in a timely manner and provided recommendations for improving the structure and processes. Actively assisted the trade marketing and distribution departments of the head office in the implementation of projects and provided the necessary information for the development of an effective trade marketing and distribution strategy on a national scale. Monitored the effectiveness of the use of the company's equipment to ensure maximum consumer awareness of the Company's cigarette brands and products. Ensured the fulfillment of all cyclic instructions, including, but not limited to, cyclic replacement of communication, building distribution, etc. Ensured the control and development of employees of the trade marketing department by organizing trainings, supporting employees, personal visits, and motivational events.

Оптово- роздрібна торгівля.