Igor Pancaldi Email & Phone Number

London, England

Leading design thinking and creative strategy to solve brand problems, product launches, business transformations, loyalty programs, connected spaces and human centric experiences, always with a bit of tech involved.At R/GA I've done it for Microsoft, O2, Siemens, Magic Leap, LVMH, The Hoxton, Eurosport, Moncler, United Colors of Benetton and many others

London, United Kingdom

Creative direction and integrated creative strategy.Growing iris digital strength for: Sony Mobile, Volkswagen, Adidas, Durex, Speedo, Shell, Reckitt Benckiser Brands

I was thrilled to join a studio I've respected for years especially having given the task to re-brand it. I re-discovered the pleasure of digital experimentation applying R&D projects to commercial clients. I created and brought to life educational iPhone apps, worked with the Eden Project leading The Big Lunch project after winning the pitch while I was.

Joining an embryonic digital arm having DLKW merged with DM agency Dialogue, I soon was put in charge to grow and re-inforce the digital integration and capacity of DLKW's digital offering by growing the team and raising the bar.

Having worked at AKQA London I decided to step up my game helping the Singapore office into an integrated transition with ATL agency Asatsu DK. The main task was to grow the Microsoft account with the newly launched XBOX 360 in a Playstation dominated market juggling Japanese, Chinese and Western culture collisions.

I had the chance to work for NDS (now Cisco) to concept and develop a revolutionary approach to 3D gaming on interactive TV platform mainly handling 2D assets.The result has proven successful rewarding me and my creative partner Neil Cormican to an industry award.The prototype of the game has been in development after that.

I got immersed in the world of UX and big site development, working on the design of the Department of Health site developed on a Sapient owned software engine.

Freelancing on mainly automotive accounts bringing to life interactive experiences for Maserati, Vauxhall Meriva and Alfa Romeo.

A brief experience in the peak of the.com crash before the close down of the agency in 2001 just after few months after joining. Worked on online advertising for the Lloyds account.

Followed my CD to set up an interactive TV department pitching on new business with game ideas and IdTV advertising.

Learning the ropes of the newly discovered interactive design moving on from CD-ROMs to web platforms. Using Flash and Director creating engaging online experiences for Ribena, Astra Zeneca and leading the Mars.inc online global presence.