Igor Saraiva Email and Phone Number

Responsible for the NEXT area of ​​Accenture Song, which has the role of "Creating tomorrow's companies today". Ambassador of Applied Creativity to generate Growth and Innovation for companies based on emerging technologies, such as GenAI, Spatial Computing, among others. Far beyond solutions and revenue for our clients, this area has the role of promoting Impact with Relevance, which transforms not just clients, but the entire industry: Ideas Beyond Businesses.

Clients and Master Classes:- Ambev:+90 classes of "Digital Transformation and Tech Trends" for +300 shareholders and +2.000 employees in Brazil and Chile, in 3 languages (remote and traditional classes)- iFood:"How to implement a Collaborative Culture" to a +50 multidisciplinary group of directors and managers (remote)- EBANX:"Habilidades de Problem Thinking, creatividad & gestión del cambio" in Spanish to a +30 group of multidisciplinary group of LatAm directors and managers (remote)- KPMG:"Digital Innovation: disruptive tech and people's new behavior" to +40 senior consultants- Banco RCI (Renault Crédit International):"Digital Transformation and Tech Trends" to the CEO and C-Level team- Subjects of the lectures / master classes:Disruptive and incremental Innovations, Generation's Desires and Needs, Mobile and Real Time, Social Media Impact, Data Economy, 4th Industrial Revolution, Last Mile, Robotics, Big Data & Thick Data, Machine Learning, Deep Learning and Artificial Intelligence, AR, VR, MR, Future of Health, Future of Work and desired Abilities, Future of Food and Beverages, e-Games, Blockchain, Cryptocurrencies, Payments Trends, Marketing Trends, Creativity, Design Thinking, Lateral Thinking, Problem Setting and Problem Solving, Double Diamond, Service Design, Strategic Design, Research Methodologies etc.

Strategic Roles:- Researched and found the company's Strategic Opportunity - Created and design the "Liquid Pricing" concept- Designed the Brand Positioning, personality and tone of voice- Developed the company's Mission, Vision and Values- Created the brand's Massive Transformative Purpose (MTP)- Created the company's Phasing Strategy and designed its Product Roadmap- Responsible for the company's Culture of Excellence and Design Methodologies- Leading and inspiring the design teamService & Product Roles:- Responsible for translating the customer's data into new services and offerings- Researched and created a suite of 12 digital products in 3 months- Designed all features, user flow, content and prototyped these 12 products- Lead the re-design of the new website (strategy, features, content and UX)- Lead the re-design of the new mobile app (strategy, features, content and UX)- Created the Artificial Intelligence rules for the Liquid Pricing algorithmRole Description:Responsible for searching and understanding the market and technology macro forces. Uncovering peoples' needs and pain points. Analysing strengths, weaknesses and opportunities for the company. And combining all of them on to create and design the next Digital Products: its features, roadmap but most importantly, it's reason to exist (relevance on people's life).

Roles:- Responsible for creating the internal company's Culture.- Creating the company's Mission, Vision and Values.- Creating and evolving interdependent Departments.- Creating guidelines for social media presence and rules of interaction.- Leading, developing and orienting all employees.- Defining OKRs and KPIs to measure and control growth.- Presenting the financial results and key decisions to board and stakeholders.

Roles:1. Finding the Strategic Opportunity that would allow the company to scale and grow without limits2. Creating the Brand Positioning that could differentiate the company among competitors3. Designing Digital Services and Product's features that satisfied stakeholders and clients4. Designing the company's reason to exist5. Presenting some Digital Products and its features to make tangible the company's strategy- Methodologies:Used the Strategic Design & Service Design approaches. Created and implemented workshops based on Gamestorming. Wrote and conducted internal and external interviews. Applied the Double Diamond, How Might We questions and Lateral Thinking. Implemented several Design Sprints in the company. Conducted multi-disciplinary creative and technical workshops.

Roles:1. Designing "Digital Brand Positioning" & "Mobile Strategies" for clients in all kinds of industries.2. Responsible for presenting and winning pitches that converted prospects into clients.3. Creating, implementing and evolving a proprietary Design Methodology.4. Selecting, Hiring, Leading and Inspiring all employees (devs, designers, operations and PMs).5. Co-creating and implementing the company's CULTURE and BRANDING.6. Representing the company and sharing acquired knowledges: lectures, keynotes and master classes.Clients and Industries:- Suvinil (Paint and coating manufacturing‎)- Heineken (Beers - Alcoholic beverages)- Eisenbahn (Beers - Alcoholic beverages)- Deca (Home improvement)- Dotz (Loyalty Plan)- Reserva (Fashion) - DeVry University (Education)- Gemalto (Payments)Role Description:If we could describe what I mostly did during my time at PorQueNão?, we'd say that I worked as a Senior Service Designer, Strategic Designer, 'Design Thinker' and Mobile Researcher & Planner responsible for mapping and understanding people's needs, businesses goals, its market & competitors, and also the state-of-art of technologies in order to create strategies and action plans that will offer real value to brands, making them participate with relevance on people's lives.About the Company:PorQueNão? is not an advertising agency, neither a software house.We believe that mobile is not about technology, but mainly about people. We DEVELOP PRODUCTS that are services, not campaigns.We create VALUE for brands.We are an INNOVATION & SERVICE DESIGN company, focused on MOBILE.WE ARE THE PEOPLE'S VOICE, THE PEOPLE'S ADVOCATE.And we convince brands to satisfy people's needs and desires.Mixing the Service Design and the Design Thinking Approach, we go really really deep inside the business problems, that's why we call them partners, not clients.If you need a company that only code apps, please don`t count on us!

Roles:- Responsible for designing and creating Digital Strategies, presenting and winning Pitches for clients from all kinds of industries.- Responsible for establishing and leading both teams: "Strategic Planning" and the "Business Intelligence (data monitoring and insights)".Clients and Industries:- Coca-Cola (FMCG - Soft Drinks)- Absolut Vodka (Alcoholic Beverages)- Magazine Luiza (Retail / E-commerce)- Levi's (Fashion)- Anador and Buscofem from Boehringer Ingelheim (Drugs/Medicine)- São Paulo Soccer Team (Sports)- Unimed-Rio (Health Insurance)- Rider (Fashion)About the Methodology:The methodology I brought from Italy and implemented as a Head of Planning consisted on mapping the brand presence on the digital world and their competitors in order to identify the real benefits that would be perceived by the consumers. I was also responsible for mapping all the trends (macro and micro forces) that would influence the project. And for studying and understanding people in order to identify their needs, desires, fears and loves (one of the most difficult part).The outcome of this intense research was always a solid digital strategy with its roadmap that positioned brands like Coca-Cola and others with relevance in the DIGITAL WORLD. All strategies were carefully monitored and the collected data was analyzed and transformed into information by the Business Intelligence team in order to foster the decision making.

Roles:- Measuring the Life Cycle Assessment (LCA) of Ferrero's most well known packagings.- Creating a set of strategies and guidelines to reduce the environmental impact.- Job Title:Stagista di Sviluppo Sostenibile - DPK- What is LCA?LCA is the research of the holistic assessment of raw material production, primary and secondary energy consumption, packaging and food manufacture, distribution, consumer's use and the disposal (including all intervening transportation steps necessary or caused by the product's existence) and all it's environmental impact. The collection and interpretation of all data is done in order to develop Green-Strategies, eco-packaging-design, and sustainable solutions.

Product development, urban media products, web sites, multimedia presentations, advertisements, brochures, portfolios, logos, corporate identities and Brand Development.

- Assistant Director of TV commercials:Small motion designs, illustrations and short video editing.AboutFounded in Rio de Janeiro in 1999, CaradeCão has consolidated itself as one of the largest audiovisual producers in Brazil. It operated in diverse segments: TV, cinema, advertising and corporate content.

(A paid scholarship for the best students of the design course)- Signage System Design: wayfinder, identification, directional and informational signs. - Product Design for People with Disabilities

- All sorts of graphic design jobs:Designed posters, webpages, logos, invitations, folders, stickers and diversified illustrations

- Infographics (a visual storyteller):Responsible for designing a story through a sequence of images and short texts that explain a newspaper article better than just words- Information Designer (data synthesizer):Responsible for creating graphics, maps, charts and tons of other design elements that could simplify a complex set of data with a single image (or couple images)- Illustrations (cartoons)Responsible for the creation of images that could illustrate or represent the newspaper article- Photo manipulation / treatment