-Collaborated with founders to develop & implement a content strategy aligned with organizational goals, for digital marketing-Oversaw operational activities and enhanced team’s soft skills-Analysed key metrics to translate insights into compelling and informative content driving higher audience engagement-Grew social media following of the organisation by 30% and increased average engagement rate by 78%-Managed end-to-end field research planning and logistics for Bird Strike Mitigation Study for Air Force Station, Indian Air Force, Agra-Gained deep understanding of the brand’s values, goals and targets and consistently represented the brand image positively

-Spearheaded the growth and development of a 25+ member team, fostering a collaborative and high-performing culture-Recruited new team members and enhanced performance through fair play, maximizing talent exploitation & achievements-Successfully planned and executed a series of inter-college events, attracting participation from 15+ universities/colleges-Built strong working relationships with college administration, via effective vision communication ensuring seamless support-Secured sponsorships & funding for society activities & events-Developed and implemented effective performance calendar, plans and strategies, keeping members engaged & motivated