Leasing & Marketing Manager
CurrentResponsible for overseeing all aspects of leasing and marketing at the property. Collaborating closely with both the Community Manager & Assistant Community Manager, set leasing goals and develop a strategic marketing plan to achieve budgeted occupancy. Leads the leasing team, ensuring effective leasing, marketing, and positive resident relations.- Strategic Leasing Management: Oversees strategic leasing techniques to obtain leases, ensure follow-up procedures are met, and maintain accurate and up-to-date reporting systems. Audit all lease files to ensure adherence to policies and procedures.- Resident Relations: Handles resident complaints, concerns, and requests to foster resident satisfaction. Develop and Implement resident retention programs, such as resident functions, special promotions, and a monthly newsletter.- Marketing Management: Assists in developing the annual marketing plan and budget. Implement marketing efforts, including campaigns and design, to generate traffic and monitor leasing/renewal progress, focusing on areas requiring additional support. Supervises the planning, preparation, and implementation of leasing and renewal events approved by the Community Manager. Maintain thorough product knowledge of the property, competition, and market conditions, completing a weekly market survey report. Maintain closing ratios, and achieve budgeted occupancy.- Personnel Management: Assists the Community Manager in using consistent techniques and company directives to screen, hire, train, coach, and develop on-site staff. Ensure effectiveness of staff through ongoing training, coaching, counseling, and guidance, aligning with Asset training benchmarks.