I am an experienced CRM Manager with over 8 years of proven expertise in designing and implementing customer engagement strategies across various sectors, including healthcare, iGaming, and financial services. My career has been defined by a strong focus on improving customer retention, optimizing user journeys, and driving engagement through data-driven insights and automation. I thrive in fast-paced, cross-functional environments where I collaborate with teams to deliver impactful CRM initiatives that enhance customer satisfaction and maximize ROI.With hands-on experience using advanced CRM tools such as Optimove, Salesforce, Braze, and Zoho, I specialize in journey mapping, campaign management, and personalized communications. I have a track record of success in leading complex CRM implementations that streamline operations, boost customer lifetime value, and drive revenue growth. Passionate about continuous learning, I am always on the lookout for innovative ways to enhance customer experiences while ensuring full compliance with industry standards and data security regulations.