Ildiko Tamasi Email & Phone Number

Auckland, New Zealand

AI Dashcam Product Launch- Led comprehensive UX efforts for the market launch of the Clarity Edge AI-powered dashcam.- Conducted extensive user research and journey mapping to understand the problem space and user needs- and pain points.- Facilitated stakeholder interviews to gather insights that informed design decisions.- Iteratively developed prototypes and conducted user testing to refine the user experience.- Focused on aligning product features with user needs, enhancing overall functionality.- Wireframing and documenting the design solution for development handover- In sprint dev team support and design refinementsVideo Replay Optimisation for AI Event Detection- Conducted UX research to discover improvement opportunities for the video replay and camera management experience for a Clarity Edge, edge AI equipped dashcam and a related multicam system.- Scaled workflows to effectively manage increased content volume while maintaining efficient and smooth video review experience- Refined processes for video supervisors, streamlining their tasks and improving overall efficiency.- Developed optimised interfaces that enhance usability and facilitate quicker video footage reviews.AI Driver Behaviour Detection and Coaching Experience- Led UX efforts for an in-cab driver coaching tool utilising Clarity Edge AI dashcam for event detection.- Collaborated with the technical team to maximise the efficiency of in-cab alert notifications, enhancing communication clarity and effectiveness.- Developed an integrated workflow to support the end-to-end retrospective coaching process, by ensuring seamless and secure video event sharing function.

New Plymouth, New Zealand

Resource Planning and Management Module:- Conducted in-depth research to understand user needs, ensuring all stakeholders were heard and integrated into the design.- Mapped key workflows to identify pain points, leading to more efficient operations.- Facilitated workshops that aligned cross-functional teams, fostering open communication and shared goals.- Delivered an intuitive solution that empowers users to manage resources confidently and effectively.Integrated Resource Allocation Module:- Focused on user-centric design principles to improve overall satisfaction and operational efficiency.- Gather and analyse user insights.- Designed intuitive workflows that optimise operational capacity and enhance user experience.- Collaborated with cross-functional teams to ensure alignment and effectiveness of the solution.- User testing to refine designs and ensure usability.MyTrackit Self-Served Booking App:- Spearheaded UX strategy to enhance stakeholder engagement and drive adoption of the mobile app.- Identified key user needs and market opportunities through comprehensive research and analysis.- Fostered collaboration among cross-functional teams to align on project goals and deliverables.- Developed targeted strategies for effectively upselling the app’s features and benefits to users.- Created user-centred designs that promote a self-managed workforce allocation process, improving efficiency and satisfaction.

New Plymouth, New Zealand

New Plymouth Airport Website UI Design:- Led the redesign of the airport’s website, enhancing overall user experience through strategic improvements.- Developed a robust content strategy to ensure clear, accessible information for travellers and stakeholders.- Revised information architecture to facilitate intuitive navigation and seamless user interactions.- Conducted stakeholder interviews and design workshops to gather valuable insights and foster collaboration.- Employed quantitative research methodologies to inform design decisions and validate assumptions.- Delivered a responsive, visually engaging website that effectively meets the needs of users and enhances overall satisfaction.Construction Equipment Hiring Web App UX Design:- Mapped out the customer journey and developed a strategic information architecture for the online equipment hire application.- Created wireframes and prototypes to visualise user interactions and communicate design concepts effectively.- Conducted customer interviews to gather feedback and refine the design based on business needs and user problem definition- Delivered a comprehensive visual design package to ensure a smooth handover to the development team, maintaining design integrity throughout the implementation.- Focused on an intuitive user experience that streamlines the hiring process, ultimately improving user engagement and satisfaction.

New Plymouth, New Zealand

TSB Website Content and Information Architecture Optimisation:- Conducted in-depth analysis of visitor data to identify patterns and areas for improvement in the website’s content and information architecture.- Utilised website analytics tools to pinpoint key visitor channels and user groups, enhancing understanding of user behaviour.- Implemented qualitative research methodologies to gather valuable user insights and preferences.- Developed design recommendations focused on optimising content and information flow to enhance user engagement.- Informed strategic design improvements that significantly enhanced the overall user experience and accessibility of the website.

Budapest, Hungary

SmartShop Redesign and Validation:- Led qualitative research to gather insights that informed the design process and user needs.- Executed iterative design processes to refine and enhance the user experience continuously.- Conducted comprehensive validation to ensure that design solutions met user expectations and industry standards.- Focused on delivering a seamless experience across all device types, promoting accessibility and usability.- Ensured optimal performance through strategic integration of features that enhance user satisfaction and engagement.Research on Digital Surgical Imaging Devices:- Performed comprehensive research on user interactions and workflows to understand the unique challenges faced in high-stakes surgical environments.- Analysed the operating theatre environment to identify ergonomic issues and opportunities for device improvement.- Collaborated closely with medical professionals to gather insights that informed the design of more intuitive user interfaces.- Developed actionable insights aimed at enhancing usability and ergonomics of digital surgical devices.UI Validation and Rework for Cloud-Based Image Viewer & MDT Application:- Conducted comprehensive user testing and feedback sessions to assess usability and identify areas for improvement.- Redesigned existing functionalities to align with cloud-based standards while enhancing overall user experience.- Collaborated with cross-functional teams to streamline workflows and ensure cohesive integration of design elements.- Adapted the user interface to meet evolving user needs, focusing on intuitive navigation and accessibility.

Budapest, Hungary

Budapest, Hungary

Doctor Of Philosophy (Ph.D.), Business/Managerial Economics

I earned my PhD specialising in Intercultural Organisational Change Management, where I delved into the complexities of organisational.

Master’S Degree, Agricultural Engineering