VP of Consultants (Digital Agency/Politics): coordination of internal processes, monitoring every aspect of each account and customer service.

Management of accounts such as Shark Tower, Puerto Cancun Marina Town Center, Bahía Principe and Quintana Roo Tourism Promotion Trust, mainly performing customer service and production coordination.

For the first time Apple wanted to actively participate in the country and I had the opportunity to build the team of 9 people and offices that are currently managing the account in MX. Head of the team transmitting and leading the process of MAL such as security, ways of working, finance, administration and communication. Contribute with strategic local thinking and consumer information for the brand. Align all the team, agency and suppliers to meet the quality process and time frame of the brand. Organize and lead the launch of the iPhone 6 and World Gallery Campaign.

For Nextel I worked together to make all the communication and media strategies leading a team of 12 people dedicated to the account. Being a demanding and active category, we produced many campaigns in record time. Launched the Evolution Network, new products, plans, as well as producing and creating all the BTL material.For Volaris, we worked together to build their new digital platform and give continuity to the very iconic OOH/radio campaign.For Grupo Modelo, we worked for a hole new positioning which is the actual one, “You are the chef of your life”.Un kilo de ayuda (one kilogram of help) it is a Non Profit Organization and a pro bono account that donates food to child in need. We made the strategy and campaign for 2013 and 2014.

Telcel is probably the largest advertiser in Mexico and we ran all of their ATL campaigns. We produced campaigns with very large budgets in record time. I worked for Casa Pedro Domecq (Chivas and Jameson), making the marketing and communication plans and then implementing them. I also contributed leading Grupo Expansión (Life & Style) and New Business.

MARS (Candy Division), we won 2 consecutive years an Effie award for the effectiveness of the campaigns we carry out. I also handled: DIAGEO (Buchanan’s / Baileys / Johnnie Walker, Kellogg’s Mexico (All Bran & NutriGrain) and ACROS.

HP Regional Latam, I led the team that functioned as the regional HUB for the Latin American market. From Mexico we ensured that all the countries in the region complied with the brand guidelines, helping them to find the best strategies for the local market. We developed strategies and regional creativity and ran the Intel Co-marketing program with HP in which Intel reimbursed a percentage of the investment in media, this required specialized training and financial and administrative skills. I had the opportunity to participate in the HP worldwide pitch with the Publicis WW team in San Francisco. I managed Casa Pedro Domecq (President, Azteca de Oro and Don Pedro), BMW, Cemex and Public Relations of the Agency where I had the opportunity to organize Publicis WW events in Mexico and all internal events of the Agency.

I worked for Whiskas at a very troublesome time for the brand as the competition launched a TV commercial saying "Whiskas kills." We worked to counter the controversy with a response in a TV commercial and a PR campaign that came out in less than 24 hours.

I was part of the accounts team managed by FUD, Heinz and Museo Rufino Tamayo.

I worked on the Hewlett Packard team locally.