Responsible for creating and leading the Corporate Communications department for GE Capital's lending and leasing business in Mexico and Latin America ($2.5B USD in assets). GE Capital's commercial lending and leasing business helps corporate and middle market companies grow by providing a variety of financing solutions. This includes providing companies with machinery and equipment, technology, corporate fleet, structured finance, and in the past, corporate aircraft and factoring. I generated a corporate communications strategy that included an external focus through marketing communications (including advertising), media presence, public relations and customer events; all of which are supported by an organizational communications strategy that helps the external strategy be embraced by all the levels of the company. I brought the best practices from different GE Capital platforms in the US and Canada into the business communications’. The first year, the strategy was focused on gaining brand awareness in the country, whereas the second year it focused on specialized branding for the targeted industries, such as: Food & Beverage, Oil and Field Services, Automotive and Transportation.I handle specific projects for all the departments of the platform and I am currently working on implementing digital marketing into the business. Crisis management has also been part of my role in different occasions. I work closely with the CEO, the Senior Leadership Team and the HR department to align the company objectives with the Corporate Communications’ strategy.I am also responsible for distributing the company’s budget among the following Marketing departments: Communications, Strategic Marketing, Access GE and Commercial Excellence. This allows me to create a complete and valuable strategy while having a reduced marketing budget as well.

In my position as head of the department, I reorganized all activities and created the new Corporate Communications & Marketing strategy.I led two direct reports and learned plenty about leadership and how to promote growth and training within my own team. The Communications and Marketing strategy involved media, advertising, international tradeshows (US & UK) and branding in customer events. Additionally, I worked with the Brokerage House’s CEO to create the internal communications strategy; and with the board of directors for marketing strategies for specific products.I led the re-launch of the online trading tool Accitrade through internal PR, and a marketing strategy. I was also responsible for introducing the new Citi branding into the Brokerage House by setting specific branding guidelines for Accival in order to create an accurate corporate image, while giving the brokerage house a refreshing new look. I helped promote Accigame, an online trading simulator into the country’s top universities. This was done through PR, marketing campaigns and external events. I was in charge of the website and coordinated all its translation into English by working closely with the translators, as well as, the company’s different departments.

My responsibility increased when I was put in charge of leading different marketing communications projects. These projects helped the different products of the brokerage house gain brand awareness by creating specific marketing communications materials, a refreshed branding, slogans and supported the logistics of their marketing events.All branding projects were my responsibility, including Roadshows programs, Non Deal Roadshows, IPO’s and both, national and international tradeshows.International advertising was also my responsibility, giving me a chance to work with Bloomberg, Best Execution and Euromoney to achieve specific marketing strategies according to each financial instrument.When Accival had its 40th Anniversary I was in charge of all the following projects: - Publishing a recompilation book about the Brokerage House history. I coordinated research, writing, photographs, interviews, editing and other editorial responsibilities. - Coordinated internal events with our corporate customers: Bimbo, Coca Cola, Kimberly-Clak, Alsea (Starbucks and Domino’s), Sport City and Herdez. Accival gained internal events and a better organizational climate; and our customers benefited from the brand awareness. - Publishing a completely new and special edition magazine named “Valor Bursatil” (“Strock Market Value”). I was responsible for planning the content and coordinating interviews among the writers, photographers and each member of the board of directors.

In my fist role in Corporate Communications, I learned all about communications, marketing and public relations.From time to time, I provided assistance to the Public Relations department and learned about customer events and its logistics.I introduced and lead the social responsibility marketing strategy for the company. I was also responsible for maintaining the relationships between the media and the board of directors of the Brokerage House.

Special post-production for specific television programs within Noticieros Televisa (Final Cut).

Art Assistant, First Assistant Director & Production Crew for different television programs with a focus on art education.