Ilham Rabbani Email & Phone Number

Jakarta, Indonesia

Jakarta, Indonesia

- Work with Grab SuperApp's dedicated media team to manage campaigns for the Indonesian and regional markets.- Manage digital paid media channels, including campaign setup, optimization, experiments, and A/B testing to achieve campaign objectives.- Assist media planners in developing campaign strategies, managing budgets, and ensuring efficient resource allocation to maximize ROI.- Perform data-driven analyses to create campaign performance reports and deliver actionable insights to clients for future strategy and optimization.- Manage requests from the regional team related to paid campaigns, including planning, execution, optimization, and reporting.- Collaborate with media stakeholders and internal specialists to create campaign initiatives based on market trends, consumer research, and competitor analysis.- Work with ad platform representatives to discuss strategy, performance analysis, product updates, and opportunities for campaign tests and experiments.- Support the media planner and strategy team in developing quarterly and semi-annual roadmap strategies based on historical data and insights.- Oversee campaign tracking and resolve data discrepancies to ensure campaign effectiveness and efficiency.

Singapore, Singapore

An integrated People's Marketing Agency that helps change-making businesses/organizations through acombination of digital marketing, event management, and branding services.- Managed the client's digital marketing campaign from research, execution, and optimization.- Successfully managed the social media efforts on LinkedIn for a client, increasing brand awareness byachieving a 102.77% average growth rate in followers through engaging and informative content.- Conducted a comprehensive competitor and trend analysis to support the growth of the company'sdigital channels.- Managed an internal campaign focused on generating high-quality leads for the company, includingdeveloping and executing campaign strategies, conducting audience research, and creating key visualbriefs and ad copy.Clients: BIPO Service, Charterhouse Singapore, National Robotics Programme, BYO Singapore.

Malaysia

Repro is an online marketplace specializing in the curation, sale, and remodeling of mid-century furniture based in Malaysia.- Managed Meta Ads which included developing campaign plans and conducting audience research forMalaysia and Singapore markets.- Utilized Locker Data Studio to perform data analysis for weekly and monthly reports on campaignperformance, providing valuable insights and recommendations for optimization strategies.- Successfully generated high-quality leads, resulting in a 300% increase in revenue.

Singapore

A hands-on project as part of RevoU Labs Program. Responsible to execute the Google Ads Campaigns for Style Tribute, Singapore's leading secondhand luxury e-commerce.-Developed campaign structure, keyword research, ad copy, and bidding strategy.-Created reports using Google Data Studio, campaign performance analyses, insights, and recommendations for optimization strategy.-Scaled up the revenue by 22.1%, True ROAS by 27.4%, and CVR by 34.5%.-Successfully maintained to be the first position of highest impression share among the competitors.

Indonesia

RevoU Digital Marketing Program is an online course with 13 weeks of intensive study, lectured and mentored by professionals from the Top SEA tech companies. While at RevoU, I worked on a group project with a real-budget campaign for Spatry, a party equipment rental business.- Identified target market and key segments through in-depth analysis of markets, competitors, and related trends.- Developed marketing content such as article blogs, and content for social media to maximize the number of customer acquisitions.- Created, designed, and managed landing pages for products.- Managed the campaign strategy and successfully achieved the target KPI by generating 17 leads within 5 days of the campaign on Meta Ads (Facebook and Instagram), and maintained the Cost Per Lead 50% below the target.- Projected media plan and budget allocation on Google Ads.- Achieved the number of target impressions by 250% within 2 days of the campaign on Google Ads (Search and Performance Max)- Analyzed and created campaign reports using Google Data Studio.- Created SEO analysis to increase the potential website traffic using Semrush.- Maximize the organic channel on social media to escalate the brand awareness of the business.- Mapped out the Customer Relationship Management strategy to maximize customer retention.

Full Stack Digital Marketing

Activities and Societies: Graduated from RevoU's 13-Weeks Digital Marketing program with an admission rate of <10%. Lectured and mentored.

Bachelor’S Degree, Marketing/Marketing Management, General, 3.75

Activities and Societies: Area of Interest: Marketing GPA: 3.75/4,00 Achievement: Central Bank of Indonesia Scholarship, Top 5.