Holding has six local companies and two companies abroad, mainly software development and sales in hospitality sector, and fintech partnerships.Managing end-to-end holding's financial planning, budgeting, accounting practices, overseeing key relations with regulatory bodies/commercial banks and ensuring the necessary financial and internal controls to effectively support the decision making process of the company's future strategy.Team of 35 people including Financial Reporting and Controlling, Accounting, Treasury, Risk Management, Collection, Purchasing.Responsible for transformation of the company such as process improvements, digital transformation, intense cash flow management, strategic business planning.Full accountability for evaluation of new M&A opportunities, DD processes.

• Lead Finance, Accounting, Budget & Reporting & IT teams of 25 people • Responsible of IFRS and TTK financial statements on monthly, quarterly, and annual basis.• Worked with the Board and Private Equity Fund to set and achieve business objectives and implement the business strategy • Built strategic decision making tools such as 5-year strategic plan, store investment feasibilities, production/purchasing plan and follow-up, channel profitability, store profitability, cash flow and balance sheet budgets.• Leading and preparation of company’s annual operating plan and budgeted financial statements on yearly and montly basis• Directed necessary steps to increase gross margin percentage, to decrease cash to cash days, net working capital requirement & net debt.• Transfered from inhouse logistic operation to outsource 3PL, directed all process from agreement to ERP integration• Achieved high savings in Opex by tracking all major costs with alternative offers and redesigning processes. 8 pts increase in EBITDA margin.• Guided corporate development of the company such as clean audits for 5 years,VAT return projects, government incentives etc.• Increased controls and risk management, analysed and improved inventory management systems and processes both on Erp and physical ground, upgraded financial reporting systems• Participated in periodic organizational reviews alongside senior management and the Board, and helping to identify areas of potential improvement and growth in profitability.• Responsible of conducting merger & acquisition process, preparation of valuation reports and support top management’s decision process.

• Developed a franchising business model and completed 22 franchise openings.• Directed all headquarter operations including investor relations.

• Joined the Company after Turkven Private Equity Fund invested, reported to CFO, had 15 direct reports• Prepared monthly financials for tax purposes and management reporting due to IFRS • Contact person for the auditors • Coordinated budget process two times a year & monthly follow-up with department heads. • Analysed monthly financial & operational results for Board of Directors meeting. • Tracked profitability by retail store and wholesale & export business channels• Developed monthly rolling cash flow budget and weekly follow-up of actual vs. budget • Managed all treasury function, including bank relations, payments, hedging, factoring and supplier term negotiations

• Reporting to the Assistant General Manager of Ferroli Turkey & HQ Italia• Lead the 200 mio TL budget and its control, conducted the financial planning • Transformed cost accounting structure from purchasing to producing as the Company started local production • Structured a timely IFRS financial reporting to HQ Italy• Directed SAP Implementation Project

• Developed controlling procedures and challenged Purchasing department for costs, • Prepared purchasing variance analysis vs. Budget and vs. estimations, monitored KPI’s such as DPO, DIO etc. • Coordinated Budget preparation with Purchasing Department• Arranged monthly meetings with managers of Purchasing, Marketing and Research and Development departments for new projects and idea generation and presented estimate and actual savings vs. Budget

• Prepared monthly, quarterly, annually IFRS financial statements • Provided quarterly consolidation packages for the Group • Lead independent and internal audit • Structured “Reporting in SAP” Project.

Sales Controller at Business Planning Controlling Department• Prepared monthly Actual and Budget channel, region, brand and product P&Ls, variance analysis and profitability reports • Provided finance support to category teams of Sales and Marketing functions • Coordinated Budget preparation with other departments during the budget periods • Built near forecast brand P&Ls, hypothetical promotion or launch P&Ls • Structured “Trade Marketing Budget” Project in SAP

• Active role in preparation of IFRS, US GAAP, Capital Markets Board, Due Diligence Reports. • CPA ( SMMM) since 2005