Ilona Hotopilo Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

- Full qualitative research cycle with a focus on insights: analysis, reporting, and presenting.- Onboarding and mentoring of junior team members, conducting internal learning sessions on data analysis, reporting, and data visualization.- Key fields: Creative software, Travel OTAs, Utilities.- Key studies: UX, localization, consumer journeys, concept evaluations.- Key markets: UK, France, Germany, USA

- Self-employed, qualitative moderator and analyst- Key fields: tobacco, automotive, banking, telecom, energy sector, social research- Key studies: branding and communication, concept tests, fintech solutions, needs assessment.- Key markets: Ukraine, Kazakhstan

Kiev Region, Ukraine

- Full qualitative research cycle: moderation, project management, supervision of freelancers/suppliers; training for employees and clients (Qual database management, qualitative research).- Extensive experience in complex qual-quant research, PPT reports and presentations.- Key fields: tobacco, media, pharmaceuticals, finance, FMCG, and corporate clients.- Key studies: CDJ, consumer segmentation, brand strategy, corporate reputation, and branding.- Key markets: Ukraine, Kazakhstan, Belarus

Украина

- Grew from a Junior position to a Research Executive in 6 months.- Full qualitative research cycle: desk research, methodology compilation, moderation, analysis, reporting, and presenting.- Key fields: tobacco market research, social research, electronics, finance, UX, and digital solutions.- Key studies: pack/communication tests, consumer insights, brand research, CDJ, and consumer segmentation.- Key markets: Ukraine, Georgia, Azerbaijan.

Odesa

- Fieldwork (F2F, in-depth interviews with internally displaced people and governmental authorities)- Data validation, database management- Coordination with government authorities and NGOs.- Fundraising and distribution of funds, procurement and distribution of non-financial donations.

Kharkiv

- Monitoring the needs of internally displaced persons: data entry, data verification and analysis, database management.- Liaison with UN OCHA, including field multi-sectoral needs assessment and situational analysis, communication with government agencies.- Preparation and adaptation of POS materials, and design of informational materials.

Киев

- Monitoring and analyzing current market conditions, customer and competitor activity.- Reporting, translating and adapting press materials, writing and monitoring press releases, and communicating with media representatives.- Organizing PR events.