Ilona Kwasek Email & Phone Number

Retail / Commercial Director with 20+ years of experience across luxury goods & beauty sectors. Entrepreneurial-minded leader with proven track record acrossgenerating sales growth, business development and people management. Selected highlights:- scope: Germany, Poland, Switzerland, Czech Republic, Denmark,Sweden, Russia, Lithuania, Latvia, Estonia, Finland- positioned brands as #2 in all channels, #1 on country market, in TOP 5 skincare brands- delivered the biggest brand launch of the year in PAC & Scandi: #1 in all countries with the highest sales- launched brand during COVID-19: pivoted to digital; the model was implemented in all European markets; rollout on B&M after reopening- built strong position for skincare brands – overachieved MS- remained in the TOP 3 brands in the rankings selective perfumery network- increased sales- B&M domination above e-commerce- increased implementation of individual sale objective per rotator- introduced international coaching program for consultants; increased motivation & sales plans implementationKeywords: Benchmarking, Brand Management, Brand Marketing, Brand Planning, Brand Strategy, Business Development, Business Planning, Business Profitability,Business Requirements, Business Strategy, Communication, Customer Experience, Customer Service, Forecasting, Leadership, Luxury Brands, Market Research,Marketing Strategy, Negotiation, P&L Management, Profitability, Project Management, Sales Management, Strategy, Team Management

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  Retail Senior Manager

  Kendo Brands, Inc.

  Nov 2021 - Present