Big Agency Strategy, Without Big Agency CostCreating custom client solutions with custom-built teams of award-winning strategists, writers, designers, and developers.Web + Marketing + Branding + Design+ Website Design & Development + UI/UX Design+ Storytelling and Copywriting+ Photography & Videography + Brand Development + Logo & Identity Design + PPC/SEO/SEM + Lead Generation Strategy+ Email Marketing + Social Media Strategy+ Media Buying and Campaign DeploymentNotable clients include: Scripps Research, Western Alliance Bank, Torrey Pines Bank, Bridge Bank, University of San Diego, Inhibrix, The Chopra Center and more.

Responsible for sales and marketing activities of the agency and implementation of the business development plan, which includes: prospecting, answering inbound project requests, lead generation and qualification, presentation development and follow-up and identifying new business opportunities for Jacob Tyler. I am the lead on proposal/pitch development, pitching with clients, closing new business, and budget management of new business opportunities. In collaboration with ownership and department leads, I provide strategic leadership to the extended team for each opportunity.

The Business Development Manager is a strategic cross-functional liaison, coordinating business development set forth by the Chief Relationships Officer. I was responsible for reviewing content and new business objectives and needs. I created, developed, organized, administered and monitored new business support programs to ensure milestones were achieved. I was also responsible for producing marketing strategies to promote the agency regionally and nationally, in order to grow the agency’s roster of strategic brand partners.

Buzztime is the largest in-venue, digital loyalty network and marketing service in North America. Part SaaS, part agency, part entertainment network, we broadcast social games in hundreds of nationally recognized restaurant chains, along with thousands of individual hotels and independent sport bars, while providing a behind-the-scenes consumer messaging and analytics platform.I create, implement and manage brand strategies in order to help both existing and targeted large national clients attract and connect with customers. Strategies include in-depth brand research, proper Buzztime product and price bundling, keys to maintaining and growing the brand, detailed strengths, weaknesses, opportunity and threat assessments, and identifying key performance indicators to fuel greater revenue growth for Buzztime with these brands.Also responsible for project management of the strategy and execution of marketing services delivered through our in-house agency to the brands, including in-venue promotions, POS, email marketing, online sweepstakes, consumer polling, location-based couponing, live events, and social media publicity, in order to increase sales and retention. Establish and maintain C-level and director-level relationships with brands and/or franchise groups.

Manage and support the promotions, social media and marketing efforts for over 200 national corporate chain restaurants carrying Buzztime Trivia and other Buzztime Entertainment services.

Produced, shot and edited video content for Empower San Diego’s website and social media pages. Conceptualized and delivered creative ways to communicate Empower San Diego’s mission, as well as current events and news.What EMPOWER San Diego does -Mission EMPOWER SAN DIEGO advances progressive values and fosters local civil society by promoting civic participation and facilitating collaboration among community-based organizations. To realize our mission, we use public dialogue, voter education, leadership development, and coalition building. Vision We envision a sustainable, equitable and just society where all individuals and families have opportunities to thrive; communities are livable and accessible; government is transparent and accountable; and independent media flourishes.

Conceptualized and oversaw DVD Your Memories promotions, sales and marketing materials at the San Diego branch. Promoted and organized DVD Your Memories services at expos, conferences and other Southern California live events. Created and beta tested new services for the DVD Your Memories Business Division.

Managed and ran the Film Department at DVD Your Memories. Tested new equipment and standardized how production would run. Engaged, maintained and facilitated client projects, long and short term, making sure they stayed on track and on budget. Archived, preserved, restored and digitized old 8mm, Super8 and 16mm film. Once cleaned and digitized, it was then edited per the client’s direction. This could include color restoration, music, voice over narration, title slides or creating a mixed media movie.

Facilitated staff and client interactions, managed all consumer financial transactions using Quickbooks accounting software and created marketing materials and experiences to increase company sales.

Production:Jerry Lewis Muscular Dystrophy Association Telethon, Discovery Channel’s Medical Mysteries, Empower San Diego(www.empowersandiego.org), Utility Consumer Action Network (www.ucan.org)Talent:Hosted a web show on hot spots in San Diego, CA (www.vidsit.com), Hosted a web show following race car drivers in Southern California (www.rpmtvonline.com), Utility Consumer Action Network (www.ucan.org)Spokesperson/Brand Representative/SpokesmodelGlamour Girl (Black Radiance, Cover Girl etc.) Rite Aid, SELF Magazine, NASCAR, Joe’s Crab Shack, Belle Femme Beauty

Using Final Cut Pro and Adobe Photoshop cut and edited DVD’s and movie trailers.

Weather ProducerUsing Live and 3D:Live weather software to visually create a “weather story” for on-air talent by tracking and applying relevant radars and satellite feeds. Trained with Weather Central for Futurecast 3D:Live animation maps and forecasts.Operations Technician Floor manager, assistant director, weather operator and jib operator for KGTV live news casts. Tasks range from, but are not limited to operation of, Chyron operation, graphics, jib operation and design, and providing direction to talent during a live news cast.

Set up camera shots and provided direction for talent and camera operators.

Television Production EditorEdited the show Here Comes the Bride. Created breakers, promos and commercials. Created, produced and edited 3-minute promotional DVD for Shopping with Jo to present to potential advertisers. Commercial Production AssistantCrewed field shoots and live television events (set lighting, audio assistance, etc.)