General ManagerFull-time: 2019 - 2022 | Part-time: 2023 - current- Transformed the hostel from a loss-making entity to a thriving business, generating ~2 Million CHF in annual operating revenue.- Implemented strategic cost-saving measures, achieving a reduction in staff costs from 68% in 2018 to 36.4% in 2022.- Exhibited leadership and business acumen to navigate the post-pandemic challenges and propelling the hostel towards sustained profitability.Business Developer | 2017 - 2019- Spearheaded the integration of innovative software solutions, streamlining operations and enhancing efficiency across the organization.- Employed revenue management strategies, including dynamic pricing and cost analyses, to optimize revenue streams and maximize profitability.- Conducted in-depth market research to identify untapped growth opportunities, leading to the expansion of our customer base and revenue channels.

- Collaborate with the CEO/Founder to conduct comprehensive threat assessments, generating reports that identify and mitigate potential cyber threats.- Utilize OSINT and social engineering techniques to evaluate a company's assets, identify targets, and assess their attractiveness to cybercriminals.- Craft realistic attack scenarios, including phishing emails, and calculate the estimated costs and potential financial gains for cybercriminals.- Provide actionable recommendations for companies to enhance their cybersecurity posture and reduce their attractiveness to cybercriminals.

Head of PR & Communications | September 2016 - April 2017 - Commenced a PR strategy to build brand authority and thought-leadership. - Established and nurtured relationships with global brand ambassadors and influencers.- Organised link-building training for regional managers and coordinated their outreach.Senior Marketing Strategist | November 2015 - August 2016- Supported and managed the growth of the marketing department from a 2 to 15+ team.- Provided marketing consultation to customers of small to medium sized businesses.- Coordinated networking events and trade shows across Europe and North America.Inbound Marketing Strategist | May 2015 - October 2015- Created rich content such as web pages, webinars, video content and visuals.- Developed robot scripts to crawl and scrape webpages for lead generation.- Set up and executed cold and warm email marketing campaigns.

- Planned and executed multi-channel marketing campaigns.- Implemented direct mailing campaigns to increase customer retention rates.- Developed an intranet to improve internal communication and collaboration.

Graduation Thesis September 2013 - February 2014- Researched the decision-making of consumers in the tire purchase process- Translated research outcome in strategic marketing communication planProduct Marketing Intern February 2013 - July 2013- Full responsibility to run a €12,000 pilot project to push sales at point of purchase. - Managed the creation and placement of 6 innovative touch screens in BE and NL.

- Set up a guerrilla social media campaign that tripled the FB page likes.- Wrote creative briefs, managed video shooting and created corporate presentations.- Monitor and manage social media and perform ad hoc tasks.

Team captain August 2010 - September 2011- Managed, trained and motivated fellow co-workers in their work. - Brainstorm for innovative and creative sales tactics at the brands’ headquarters.Street marketeer October 2009 - June 2010- Selling subscriptions for premium brands in creative ways on unique locations.- Attended (and later organised) several sales and product training sessions.