- Lead Performance Management, SEO and Paid Media teams at BRP.- Support global marketing performance optimisations- Lead paid media planning and manage agency partners globally.

Oversee the Insights and Performance teams and expand the current capabilities of the Data and Analyticsteams to support all Brands and Business Units.

New technologies are rapidly altering the behaviors of consumers. Never before have consumers changed how they discover new products or interact with brands at a faster rate than today. This acceleration will continue to speed up as technological progress continues to offer consumers new ways to connect, discover, share and consume. Our mission is to help brands navigate these changes by providing research, insights, strategic frameworks and technological support to enable more meaningful and relevant interactions.

Lead the OMG23 team in Quebec working on the Walt Disney Studios (WDS) account.

Lead digital strategy and operation at OMD Montreal. Directly manage : Search, Social and Display Specialists as well as a Marketing Science ressource.

These past years, I have immersed myself fully in the world of digital media. Everyday I merge the gap between my clients business objectives and opportunities allowed to us through digital advertising. From SEM to Social Media, video, native advertising, email marketing and programmatic campaigns, I try to use the best new tools available to help my clients attain their goals. Working in partnership why creative teams and suppliers, I try to align all parties and use my past experiences to help streamline communications between the more creative, the more technical and the more business minded team members.Lately, i am also very interested in the traditional media and how it is evolving to adapt to the challenges of our digital world (with innovation like programmatic TV and OOH). I am also learning a great deal from the wonderful team i work with and supervise. More than ever I am persuaded that the best way to lead a team is to remember that a great leader helps his team accomplish great things, and not the other way round. On a daily bases I strive to:- Develop and maintain solid client relationships (at all levels)- Establish timetables for development of plans and execution of campaigns- Help develop planning frameworks & strategies that coincide with the client's marketing direction - Create media plan recommendations & POVs based on the most recent shifts of the market - Analyze competitive activity in the marketplace - Preparation and presentation of media plans, reports/analyses to clients- Oversee the execution of a digital media plan by our team of digital specialists (ad-ops; programmatic, self-service and IO based buys; reporting and optimizations; accounting) - Act as main point of contact between Omnicom centers of expertise (Annalect, Accuen, Resolution Media) and the client planning teams in Montreal. - Provide media training and presentations (internally, for clients and at industry events)

As Marketing Analyst, I continue to provide the company with the business intelligence necessary to direct our marketing programs and activities, for all the markets that we serve. This includes market research, internal and external data analysis, as well as analysis of our online performance, and related development of our website.As Coordinator for the Commercial Market, I am responsible for the coordination of all projects relating to our commercial markets: advertising, trade-shows, training activities, sales tools and online marketing. In direct collaboration with the sales department, my goal it to maximise the success of our commercial activities.

Developing and implementing our advertising strategies for eastern Canada, including all media purchases.Lead the new web site development project for over a year. Responsable for day to day management of our website. Key contact with our suppliers (web developers, hosting company and SEO/SEM consultants). I am also constantly working to define new way to integrate the website into the work flow of different sales departments and also collecting their input to plan the next updates for the website.I am also working on market research for our four flagship stores : focusing on geo-locating our customers and on understanding the relationship between consumers and their designers/contractors.

Lecturer for two 5 week intensive design studios : Optimization of materials for 1st year students and Bionic design for 4th year students.Chargé de formation pratique pour deux ateliers intensifs de cinq semaines : En optimisation des matériaux et en Design Bionique

Lecturer on a 6 credit studio class in Transportation design for 3rd year students.Chargé de cours pour un atelier de 6 crédits en design de transport pour les étudiants de 3ième année.

Working directly with the owners, my responsibilities touched every aspect of the business. From staffing, to inventory, it was my responsibility to make sure that things operated smoothly.

Commercial Rep. for Epson printers for the Greater Montreal area, responsible for 50 retail outletsRep. commercial pour les produits Epson, responsable pour 50 magasins dans la région de Montréal