Ilyssa Herrington Email & Phone Number

Portland, Oregon Metropolitan Area

• Develop industry-leading reports, achieving record-breaking engagement with downloads and conversions exceeding the previous year’s total in just one month.• Create impactful copy for a BIPOC-owned veterinary practice, highlighting its legacy in the WOC-owned business narrative.• Excel in B2B and B2C copywriting, demonstrating a broad range of project adaptability and creative execution.• Spearhead the development and implementation of AI best practices across the company, ensuring all teams are equipped with cutting-edge knowledge and tools to drive innovation and efficiency.• Demystify complex technical and scientific concepts, translating them into layman’s terms • Partner with analytics to transform complex data into actionable insights, driving client strategies.• Collaborate with veterinary experts to make scientific information accessible, keeping pace with industry trends for timely, relevant content.• Innovate in social media content, fostering community engagement through informative and educational materials.• Craft personalized email campaigns and standout ad copy, boosting visibility and conversions.• Elevate online presence with distinctive web copy, highlighting client USPs in competitive markets.• Direct creative collaborations for iVET360, aligning branding and marketing with business goals.• Conceptualize and deliver creative projects that achieve stakeholder buy-in and measurable success.• Showcase versatility in marketing, creating compelling copy across ads, emails, social media, and newsletters, ensuring brand voice consistency across all platforms.• Efficiently translate creative briefs into effective brand communications across multiple platforms.• Persuasively present ideas, build team consensus and advance project objectives.• Uphold the iVET360 brand voice, ensuring consistency and integrity in all communications.• Establish unique brand voices for new clients, making their identities resonate with target audiences.

Portland, Oregon Metropolitan Area

•Featured copywriting on behalf of brand for Architectural Digest•Oversaw copywriting for all written content•Create and deliver brand voice for articles, blog posts, social content, and web •Spearheaded digital content strategy, and organic social media content•Translate ideas into impactful content that drives consumer engagement and increases client growth

• Creation and management of content standards, guides and requirements for all digital contentResponsible for copywriting across mediums including social postings, creative briefs, & video scripts• Conceptualize & execute content storytelling, as well as lead the charge for all written assets• Updating brand voice, and creation of copy standards, to create more recognizable content • Copywriting of copy for engaging daily and weekly emails• Copywriting for social media campaigns & direction of content calendar• Collaboration with marketing team on campaign ideation & production, to create high-engaging copy• Ownership of creative and copywriting for engaging daily and weekly content • Updating and elevating brand voice, in order to grow audience reach

New York, New York, United States

• Daily generation of multiple blog posts, emails and social posts across 5 brands and multiple platforms • Support PR deliverables including brand messaging & storytelling, ensuring consistency across all messaging• Responsible for creating storytelling frameworks & strategy for multiple brands• Ownership of creative briefs & copy on all marketing decks• Content scripts for Reels, IGTV, Stories & posts, including video editing & product photography• Bringing brands from 500 followers, to over 16k in 2 months

Brooklyn, Ny

• Responsible for bringing the brand to life through compelling written content and visual storytelling• Steward of brand voice, tone, and visual representation across channels, ensuring content is cohesive • Creation of highly produced video series, on social platforms such as instagram, IGTV, and Tik Tok• Worked with modern lifestyle brand Goop employees on social media copywriting and strategy

• Developed and managed online marketing and strategy for instagram, based on tangible results• Created sustainable content calendar and publishing cadence for social channels to align with brand objectives, editorial themes, and cultural moments• Oversaw social media outreach and influencer program resulting in consistent online growth via UGC• Oversaw cohesive visuals through content styling and brand development• Spearheaded innovative events program to connect online strategy with in person engagement• Created engaging, on-brand content tailored to each channel in a variety of formats from photo imagery to graphics, GIFs, video and more• Assisted in guiding social creation to ensure copy is consistent with brand voice• Created sustainable content calendar and publishing cadence for social channels to align with brand objectives, editorial themes, and cultural moments• Responsible for product description copy, to editorial writing for the blog and website optimization• Demonstrated a clear understanding of brand voice, product & marketing campaign objectives • Developed editorial strategies to achieve measurable goals, through digital marketing

• Ownership of day-to-day social media planning and execution including copywriting, and content calendar• Created beautiful, engaging, on-brand content tailored to each channel in a variety of formats • Directed team initiatives for weekly product launches, and creative direction, based on KPI's• Developed and managed online marketing strategy for instagram, based on KPIsLed a profitable and positive environment through the successful development of 8 person team• Ownership of day-to-day social media copy, planning, and execution • Developed and managed online marketing strategy for instagram, based on understanding of core customer and KPIs

Greater Los Angeles Area

•Supporting and assisting Hillary Kerr, Chief Content Officer•In charge of online influencer outreach •Communication for luxury brand giveaways for major (louis vuitton, Tory Burch & Nordstrom)•Image curation for articles

Associates Degree, Visual Communications

Visual Communications