Ilyssa Herrington Email & Phone Number

Portland, Oregon Metropolitan Area

• Develop industry-leading reports, achieving record-breaking engagement with downloads and conversions exceeding the previous year’s total in just one month.
• Create impactful copy for a BIPOC-owned veterinary practice, highlighting its legacy in the WOC-owned business narrative.
• Excel in B2B and B2C copywriting, demonstrating a broad range of project adaptability and creative execution.
• Spearhead the development and implementation of AI best practices across the company, ensuring all teams are equipped with cutting-edge knowledge and tools to drive innovation and efficiency.
• Demystify complex technical and scientific concepts, translating them into layman’s terms
• Partner with analytics to transform complex data into actionable insights, driving client strategies.

Portland, Oregon Metropolitan Area

• Featured copywriting on behalf of brand for Architectural Digest
• Oversaw copywriting for all written content
• Create and deliver brand voice for articles, blog posts, social content, and web
• Spearheaded digital content strategy, and organic social media content
• Translate ideas into impactful content that drives consumer engagement and increases client growth

• Creation and management of content standards, guides and requirements for all digital contentResponsible for copywriting across mediums including social postings, creative briefs, & video scripts
• Conceptualize & execute content storytelling, as well as lead the charge for all written assets
• Updating brand voice, and creation of copy standards, to create more recognizable content
• Copywriting of copy for engaging daily and weekly emails
• Copywriting for social media campaigns & direction of content calendar
• Collaboration with marketing team on campaign ideation & production, to create high-engaging copy

New York, New York, United States

• Daily generation of multiple blog posts, emails and social posts across 5 brands and multiple platforms
• Support PR deliverables including brand messaging & storytelling, ensuring consistency across all messaging
• Responsible for creating storytelling frameworks & strategy for multiple brands
• Ownership of creative briefs & copy on all marketing decks
• Content scripts for Reels, IGTV, Stories & posts, including video editing & product photography
• Bringing brands from 500 followers, to over 16k in 2 months

Brooklyn, NY

• Responsible for bringing the brand to life through compelling written content and visual storytelling
• Steward of brand voice, tone, and visual representation across channels, ensuring content is cohesive
• Creation of highly produced video series, on social platforms such as instagram, IGTV, and Tik Tok
• Worked with modern lifestyle brand Goop employees on social media copywriting and strategy

• Developed and managed online marketing and strategy for instagram, based on tangible results
• Created sustainable content calendar and publishing cadence for social channels to align with brand objectives, editorial themes, and cultural moments
• Oversaw social media outreach and influencer program resulting in consistent online growth via UGC
• Oversaw cohesive visuals through content styling and brand development
• Spearheaded innovative events program to connect online strategy with in person engagement
• Created engaging, on-brand content tailored to each channel in a variety of formats from photo imagery to graphics, GIFs, video and more

• Ownership of day-to-day social media planning and execution including copywriting, and content calendar
• Created beautiful, engaging, on-brand content tailored to each channel in a variety of formats
• Directed team initiatives for weekly product launches, and creative direction, based on KPI's
• Developed and managed online marketing strategy for instagram, based on KPIsLed a profitable and positive environment through the successful development of 8 person team
• Ownership of day-to-day social media copy, planning, and execution
• Developed and managed online marketing strategy for instagram, based on understanding of core customer and KPIs

Greater Los Angeles Area

• Supporting and assisting Hillary Kerr, Chief Content Officer
• In charge of online influencer outreach
• Communication for luxury brand giveaways for major (louis vuitton, Tory Burch & Nordstrom)
• Image curation for articles

Associates Degree, Visual Communications

Visual Communications