Ilyssa Rosenbaum Email & Phone Number

Greater Seattle Area

Greater Seattle Area

T-Mobile- Retained excellent client relationship with Senior Advertising Managers and VP of Advertising to deliver relevant communications that drove a record year of customer growth for the “Un-carrier” – making them the fastest growing wireless company in 2014. - Partnered with Publicis ECD and TMO advertising team to evolve the brand look and feel, without losing sight of the brand's Un-Carrier voice. Developed guidelines for internal TMO and external agencies to reference, and… Show more T-Mobile- Retained excellent client relationship with Senior Advertising Managers and VP of Advertising to deliver relevant communications that drove a record year of customer growth for the “Un-carrier” – making them the fastest growing wireless company in 2014. - Partnered with Publicis ECD and TMO advertising team to evolve the brand look and feel, without losing sight of the brand's Un-Carrier voice. Developed guidelines for internal TMO and external agencies to reference, and spearheaded an asset management system for production efficiencies (quicker timelines and financial savings) across all agencies partners and TMO departments. - Managed and motivated a team of Account Executives and Account Supervisors Show less

Greater Seattle Area

Microsoft: Windows Phone

Miami/Fort Lauderdale Area

Procter & Gamble: Pampers, Tide Kraft: Capri Sun, Kool Aid Business leadership• Managed $4MM of agency business.• Collaborated with brand team and agency partners to develop and execute communication strategies and marketing plans that address yearly business objectives and vision. • Synthesized consumer insights, brand knowledge and marketing know-how to effectively defend and persuade clients to embrace a strong strategic ideas. • Drove highest share and equity… Show more Procter & Gamble: Pampers, Tide Kraft: Capri Sun, Kool Aid Business leadership• Managed $4MM of agency business.• Collaborated with brand team and agency partners to develop and execute communication strategies and marketing plans that address yearly business objectives and vision. • Synthesized consumer insights, brand knowledge and marketing know-how to effectively defend and persuade clients to embrace a strong strategic ideas. • Drove highest share and equity gains in the history of Pampers and delivered growth for Tide after 5 years of flat share.Initiative Oversight• Oversaw the creative and production processes from concept to launch including: Consumer engagement programs, event activations, digital applications, social amplifications, TV, print, radio, iMedia (Banners/Broadband), and OOH activity.Management and Agency leadership• Led and motivated a team of one AE and two AS's, responsible for their performance reviews and growth within the agency. • Functioned as team lead for cross functional agencies.• Expanded perspective and knowledge by collaborating and sharing with other Account Directors, Strategy Directors, and Agency partners.• Liaised with senior management (leadership team) to ensure constant and timely communication of client issues, concerns or requests; and to keep informed of agency resources and/or profitability issues which may impact client/agency P&L.Organic Growth• Proactively delivered amplification ideas grounded in rich insights to strengthen equity (highest scores in brand's history) through consumer engagement.• Identified and developed customized integrated opportunities for my client’s business. Identified when and how to bring in new resources in areas beyond advertising to open new revenue streams for the agency. Show less

Miami, Florida

Pampers, CitiBank, Enfamil and DonQ Rum

Day-to-day partner with Johnson & Johnson brand teams and cross-functional agencies on two global accounts - CLEAN & CLEAR and RoC. Function as a “hybrid” strategic planner and account manager, translating meaningful business objectives into successful communication ideas. - Craft new product concepts and unique product positioning, creative strategies, and communication strategies. - Brainstorm strategic partnership initiatives- Lead production process for print and TV… Show more Day-to-day partner with Johnson & Johnson brand teams and cross-functional agencies on two global accounts - CLEAN & CLEAR and RoC. Function as a “hybrid” strategic planner and account manager, translating meaningful business objectives into successful communication ideas. - Craft new product concepts and unique product positioning, creative strategies, and communication strategies. - Brainstorm strategic partnership initiatives- Lead production process for print and TV, including creative development, pre-production, production, and post-production- Motivate and supervise Assistant Account Executive- Manage $9MM production budgets and end-of-year agency accruals Show less