Imamuddin Soomro Email & Phone Number

Toronto, On, Ca

Kitchener, Ontario, Canada

Toronto, Ontario, Canada

- Providing consultation to my team from my previous role. (Remotely)- Responsible for budget allocation and ROI for Q4 Influencer/Affiliate Network deals and paid sponsorships.

Karāchi, Sindh, Pakistan

Managing Influencer campaigns/sponsorships and Affiliate Network accounts for PureVPN.- Leading Influencer partnerships/sponsorships along with management of key partner accounts majorly on YouTube/Twitch/Discord for PureVPN. ( Gaming, Tech, Travel, News, Crypto, Lifestyle, Esports, etc)- Managing key affiliate accounts & networks. (Rakuten Linkshare, CJ, CityAds)- Responsible for executing paid/CPA-based exposures through networks and YouTube influencers resulting in a good… Show more Managing Influencer campaigns/sponsorships and Affiliate Network accounts for PureVPN.- Leading Influencer partnerships/sponsorships along with management of key partner accounts majorly on YouTube/Twitch/Discord for PureVPN. ( Gaming, Tech, Travel, News, Crypto, Lifestyle, Esports, etc)- Managing key affiliate accounts & networks. (Rakuten Linkshare, CJ, CityAds)- Responsible for executing paid/CPA-based exposures through networks and YouTube influencers resulting in a good portion of sales.- Strong working relations with a number of talent agencies & individual talents with global reach. [Re6l (PewDiePie), Night Media (Mr. Beast), Viral Nation, Studio71, Wizdeo, CAA, Loaded, Mediacube & more]- Working with top publishers/deal sites including ShopBack, HotUK, Slickdeals, DealNews, iGraal, MyDeals, Netzwelt & many more.- Building channel strategy for both Aff Networks & Influencers including budget forecasting in line with KPIs/OKRs & performance reporting.- Planning and execution of email campaigns for Talents/Affiliate Partners.- Drafting campaign materials for partners and managing contracts from drafting to signing to payments.- Responsible for revenue targets from both Influencers and Affiliate Networks along with the team's performance.- Managing and optimizing 6 to 7-figure acquisition budgets to track CPAs, CM, ARPU, CR, LTV, payback, and other relevant metrics.- Working closely with the product and back-end DevOps team to understand and request new features in order to better facilitate the marketing efforts. Show less

Karāchi, Sindh, Pakistan

- Successfully implemented YouTube/Twitch influencer partnerships into the marketing mix for PureVPN.- Helping the brand with influencer media buying on major social media channels/communities during campaigns using Upfluence & Wizdeo's platforms along with manual reach-out using Lemlist, Mailchimp, etc.- Responsible for negotiations, contracts, invoices, payments, instructions, etc & complete execution of YouTube/Twitch/Instagram influencers.- Worked with the product and… Show more - Successfully implemented YouTube/Twitch influencer partnerships into the marketing mix for PureVPN.- Helping the brand with influencer media buying on major social media channels/communities during campaigns using Upfluence & Wizdeo's platforms along with manual reach-out using Lemlist, Mailchimp, etc.- Responsible for negotiations, contracts, invoices, payments, instructions, etc & complete execution of YouTube/Twitch/Instagram influencers.- Worked with the product and engineering team on designing a data scrapper tool which helped us gather influencer data.- Generating leads through reach-outs & attending new affiliate sign-ups.- Responsible for the complete onboarding journey of YouTube influencers as key affiliate partners.- Planning & execution of seasonal campaigns.- Building relationships with influencers in the industry through different communities.- Drafting reach-out emails for all new and existing partner affiliates during campaign seasons and releasing planned updates. Show less

Karāchi, Sindh, Pakistan

Trained for the following from different resources:-Inbound Marketing (HubSpot Academy) (Seth Godin's The Modern Marketing Workshop)-Influencer Marketing (Udemy)-SEO (Moz Academy)-Social Media Marketing-Content Marketing (HubSpot Academy)-Content Planning-Conversion Optimization

Karāchi, Sindh, Pakistan

Managing Inter-Warehouse Transfer (IWT), placing Purchase Order for inventory of stores across Pakistan and generating Goods Receipt Note (GRN) over ERP (SQL Based) & other accounts related tasks required by the management.

Karāchi, Sindh, Pakistan

- Assisted in designing a marketing campaign during the internship targeting students across Pakistan for new Dany Genius Tablets.- Assisted marketing manager with daily tasks including coordination with concerned OOH advertising agencies for effective execution.- Content proofing & copy writing for Audionic/Dany social pages.

Master Of Business Administration (Mba), Marketing

Bachelor Of Business Administration (Bba), Marketing/Marketing Management, General

Activities and Societies: IUMUN BBA-Hons