** CEO- Managing a literary portfolio of published books in children's literature, poetry, fiction, nonfiction, with a majority of Emirati authors.- Managing the business relations with authors, editors, illustrators, and distributors.- Managing branding, marketing, and social media planning and execution.- Drafting contracts, operational policies, and procedures.** Chief Technology Officer- Managed the web design and implementation project on the chosen CMS platform.- Led the eCommerce project, from choosing the most efficient platform that matches the requirement and the budget, to creating digital catalog and warehouse, along with full payment and logistics integration.- Led the digital transformation of sales on ground from manual process to full digital process using advanced solutions of point of sales management and digital stock management.- Led the negotiation with different logistics partners to manage the logistics of orders fulfillment locally and regionally.- Led the online payment projects from initiation to completion, and explored all payment gateway partners in the local market.- Managed the digital payment on ground.- Managed the daily operations of order fulfillment, along with regular system maintenance and updates.

- Awarded the UAE’s Digital Publishing Entrepreneur Award, Young Entrepreneur Award, Literature Award.- Planning the yearly growth strategy & roadmaps.- Managing monthly editorial cycles.- Managing the team of about 40 members mostly Emiratis between writers, editors, and artists, along with scouting for new talents.- Managing advertising clients and revenue streams.- Managing the social & digital media marketing plans.- Copywriting & Copyediting the marketing material that goes on the official website, social media campaigns, and brochures.- Drafting operational policies and procedures.- Managing different collaboration projects with other initiatives & events.- Mentoring successful members and interns on a succession plan.

Moderated various discussion panels in literary and cultural scenes, including the following events:o Abu Dhabi International Book Fairo Dubai Translation Conferenceo Emirates Airlines Festival of Literatureo Sharjah International Book Fairo Sharjah Children Reading Festival

- Established a new department and structured it from inception, driving strategic objectives aligned with the organization's goals.- Setting up yearly plans for the department in alignment with the organizational objectives.- Initiating policies and procedures to optimize operational efficiency and drive sustained success. - Developing community partnerships with other entities to establish more benefits for the SME owners and entrepreneurs within the community, and to expand on brand visibility across the ecosystem.- Spearheading initiatives that unify the community members and give them exposure, resulting in growth in brand awareness and visibility as well as organizational impact.- Supervising and curating an active agenda of events for the communities of entrepreneurs to keep them engaged, connected, and educated along the way, with a calendar of workshops, masterclasses, networking sessions and so much more.- Fostering a sense of community among the members through different initiatives and communication across the year, as well as cultivating inter-business relations and business development between members. - Leading partner projects that pour into the development of the community members and provide business and growth opportunities for them.- Leading community relations activities and initiatives to grow the community of SMEs and entrepreneurs affiliated with the organization and support their business journeys. - Contributing to brand awareness and visibility through integrating with different local and regional events and representing the organization and building connections.- Representing the organization as the official Arabic spokesperson in different events and projects.- Representing the organization in different internal and external events and meetings across the UAE.

- Planed and launched the sponsorship offerings including establishing partnerships, fundraising process, packages, and offerings with a focus on the flagship event of the year.- Liaised with sponsors and ensure offerings are fulfilled.- Coordinated with cross-functional departments to ensure smooth engagement of partners.- Developed trackers and follow-up mechanisms to support the team track and follow up with partners.- Led on scouting and onboarding of potential partners and maintain positive and engaging relationship with current partners.- Acted as the focal point for the sponsors and partners and channel/facilitate communications with cross-functional teams.- Kept partners engaged and informed through periodic check-ins.

Taught the following courses:− Teaching Principles to Management (in Arabic) − Teaching Introduction to Computer Applications

− Consulted on ground solutions of reading issues across the region relevant to the publishing industry.− Benchmarked and researched reading projects against relevant international best practices projects.− Managed press conferences for essential launches that hosted HH Sheikh Mohammed Bin Rashid Al Maktoum, and other events that were for some of the ministers and VIPs, and other events for the general public.− Managed the PR agency for one of the major reading projects across the Arab world, as well as put recommendations for streamlining future operations of it.

o Soft skills trainer of following courses in Arabic:− Presentation skills− Train the trainer

Managed the IT department in Emaar Retail (Leisure & Entertainment) & Burj Khalifa: managed projects, applications operations, and managed the reporting & communication with the CXOs level & business heads.• Projects: -New websites & their redevelopments -New applications, technologies & integration projects -Selling kiosks -Platforms upgrades -Negotiated and managed different contracts with different projects vendors• Management: -Planned technologies & projects yearly roadmap & budgets -Oversaw technology decisions & processes across the organization. -Managed eCommerce & eServices projects & operations, from websites, smart mobile applications, kiosks, and POS. Including dealing with different certified payment gateways in the country, and full knowledge of different payment gateway approaches & methods. -Recommended technological solutions for the retail entities for specific business requirements and general business objectives -Liaised with Marketing on technology projects launch campaigns -Managed a team of IT consultants, specialists & developers -Managed the IT operations for Emaar Retail systems (Reel Cinemas, Dubai Aquarium, Dubai Ice rink, Sega Republic, Kidzania)

• Managed a Survey Management project that linked to the organizations objectives.• Managed the initiation of the second phase for the CRM project

o Assistant Manager, IT Projects • The Dubai Mall- Handled new technology projects in the mall- Consulted on customers & footfall trend analysis for the mall- Managed the communication with vendors and suppliers of implemented technologies• Emaar Properties Projects:• eServices- The project automated the most used services by customers based on profitability & time consumption aspects, which reduced operational hours spent and increased revenues- Managed the project from initiation till the successful official launch of the project- Managed the communication & reporting between top management, the corporate’s business stakeholders (finance, CRM, customer service, marketing, facilities management, & internal audit), IT management, the solution developers in Singapore, and internal IT teams of Emaar group- Managed the eCommerce part of the project, including the coordinating with the payment gateway bank to provide the right payment methods for the customers.• Online Recruitment (Oracle ERP-HRMS-iRecruitment)• Project Collaboration & Document Control, cloud based solution• Emaar Properties - Web Operations:- Managed a team of 4 web developers.- Managed the operations of the corporate external & internal websites- Standardized the web operations policies and procedures and formalized them to achieve effective implementation- Managed the communication between IT internal teams to ensure efficiency and high standards of implementation are achieved- Dealt with external marketing agencies on developing new websites and ensured meeting the required standards with the infrastructure, along with the required security measurements