• Managed the multi-million dollar Knorr x Ludacris Fast Food Remix campaign, overseeing creative, earned, and paid strategy, resulting in the campaign garnering over 2 billion impressions• Led brand led growth tracking of our Cardi B campaign, resulting in over 2.6 billion impressions and winning a Shorty Award and an Effie.• Oversaw US involvement in global Knorr Bouillon Bag campaign, garnering 974 million impressions worldwide. Campaign won internal Unilever Be Unmissable Award and… Show more • Managed the multi-million dollar Knorr x Ludacris Fast Food Remix campaign, overseeing creative, earned, and paid strategy, resulting in the campaign garnering over 2 billion impressions• Led brand led growth tracking of our Cardi B campaign, resulting in over 2.6 billion impressions and winning a Shorty Award and an Effie.• Oversaw US involvement in global Knorr Bouillon Bag campaign, garnering 974 million impressions worldwide. Campaign won internal Unilever Be Unmissable Award and shortlisted for a Gerety Award.• Supervise relationships of over 8 agencies across the creative, earned, retail, and paid media landscapes to ensure seamless communication and project management. Show less

Founded in 2020, I am the Media Editor for Penn's Premier Undergraduate Journal on the Middle East. In this capacity, I focus on creating and growing the journal's social media presence as well as curating content for its multiple platforms. I also designed the journal's website where our quarterly issues are published.

I consult with our clients which range from local businesses, authors, startups, and clubs at Penn. I conduct data analysis and web design to engage and grow clients’ digital presence. In one project, I collaborated with a team of five to create a marketing strategy for a local Philadelphia healthcare company, Levo.

I designed programming focused on educating 200 members on issues ranging from race, socioeconomic status, ability, and more. I led fundraising efforts collecting over $8,000 for our community partner, Center for Black Educator Development, a local minority-led Philadelphia organization that addresses educational inequities.

• Led the ideation of new ice cream SKUs in the Breyers portfolio, launching the Pistachio flavor in 2024.• Analyzed market trends and consumer preferences to drive product innovation and increase market share.

I coded and data analyzed interviews in the software ALTAS.ti to assist Penn doctoral candidate in her dissertation concerning Gray Dating.

At Penn’s multi-million student-run publication, I am in charge of the creation of our newsletters, Dear Penn (published 5x a week) and Weekly Roundup, as well as managing our social media presence. Newsletters and social media posts reach an audience of approximately 76,000+ and aim to update followers on Penn-related and global news.

I developed the Corporate Social Responsibility policies and presented them to the Board and the internal/external stakeholders of this Dublin-based energy management company. I conducted research on ESG industry trends as well as synthesized ESG data to create content and reports presenting Accent’s sustainability goals to their clients.

As part of the Penn Undergraduate Research Mentorship Program, I was able to grow my research and analytical skills through conducting research on the Middle East alongside Professor Heather Sharkey. Under her guidance, I conducted independent research on the intersection between businesses and advocacy through case-work research on an olive oil company, Canaan. I presented this research at Center for Undergraduate Research and Fellowship's Expo.

I conducted research about nationwide municipalities’ laws concerning substance abuse to guide Legislator Parker’s written legislation on teenage e-cigarette use. I had the opportunity to meet with local lobbyist on behalf of the Legislator on issues like the 2020 Census collection and local ride-sharing policies.

I engaged in grassroots organizing and had the opportunity to grow my civic engagement skills. Through this club, I organized my high school’s March 14, 2018 school walkout against gun violence in which nearly 1,000 students walked out and spoke at Westchester's March for Our Lives to a crowd of ~5,000. The club focused on providing a platform for students to share political beliefs and interact with local politicians.

In charge of digitizing documents at the Rye Historical Society to preserve Rye History virtually.