Matthew Terry Email and Phone Number
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Creative Director. Designer. Artist. Leader of cross-functional teams. Former Front End Developer. I've had the opportunity to do a little of everything in this business. A utility infielder. A jack of all trades...master of some.Beginning with a fine arts background, evolving to a designer and coder during the advent of HTML, to creatively steering some of the world's most iconic brands (and the teams that bring it all together), I bring a unique perspective to the industry.Yet big ideas and pixel perfection are worthless if I cannot excite a client about them or articulate the concepts to my creative teams in order to execute. Everyday I aim to do this with passion, humility and humor.Husband for 20 years to an unbelievable wife, I'm busy as a beaver raising our son Jhun, and daughter Maria. Life is great.------------------------------------------------------------------------"Our life always expresses the result of our dominant thoughts." - Soren Kierkegaard
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Group Creative DirectorVmly&R Dec 2022 - PresentRogers, Arkansas, United States -
Director Of Experience DesignVmly&R Aug 2020 - Dec 2022Rogers, Arkansas, United States
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Director Of Creative Strategy, CommerceVmly&R Aug 2019 - Aug 2020Fayetteville, Arkansas Area
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Head Of User Experience - Engineering & TechnologyJ.B. Hunt Transport, Inc. May 2018 - Jun 2019Northwest Arkansas -
Creative DirectorVml Dec 2017 - May 2018Greater Minneapolis-St. Paul Area
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Creative DirectorRockfish Jan 2017 - Dec 2017Greater Minneapolis-St. Paul AreaHow do we sell the same products to different kinds of people at different retailers at different times? Please tell me how Matt. Well currently it's Shopper Marketing. That means I've been designing compelling user experiences wherever and whenever they need to occur.... this niche uses the same creative toolbox as 'traditional' advertising but adds a few more tricks.- Modular Concept/Campaign development- Rapid Innovation Workshops- In-Store strategy(zone strategy, proximity marketing, storytelling)- Development and design of key visuals for sell-in- Tailored Messaging with hierarchy- Campaign Guide creation for consistent application- Retailer specific versioning...and of course all the other usual Creative Director mumbo jumbo...
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Associate Creative DirectorRockfish Feb 2015 - Jan 2017Greater Minneapolis-St. Paul AreaAll the usual Creative Director stuff but more hands on. More on the Design side rather than Copy but, hey, I can write myself out of a wet paper bag.National campaign/concept ideation and sell-inBrand developmentApplication of said campaign across entire purchase decision journey including things like:- Social- Site IA, UX and design - Display- OOH- POS- Random innovative tactics Sample Client List:Annie's Organic, Cascadian Farm, Progresso, Yoplait, Old El Paso, Big G cereals, pretty much the entire General Mills portfolio for a dazzling array of retailers like Walmart, Kroger, Target and such
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Chief Of Interaction DesignHorizontal Integration Feb 2014 - Feb 2015Greater Minneapolis-St. Paul AreaLeader of the three digital disciplines on the front end side of the house: Information Architecture/User Experience, Creative/Design and Front End DevelopmentMost of my senior leadership tenure at HI was about creative direction, shaping process, hiring the right team members, enabling greater collaboration between Back End and Front End, and selling design as an integral part of the overall development project. Long known for its technical back end solution prowess (Sitecore CMS/.NET), Horizontal Integration brought me on to bring the creative culture, build one Front End Dev team to rule them all, and elevate HI as a full-service agency.Specifics: Team management, client creative direction, resourcing, planning/strategy, new business pitches, recruiting and shaping the HI creative brand and voice in the marketplace.Sample Clients: Starkey, CHS, United Health Group, Masterbrand, Northwestern Mutual, Rush Enterprises -
Associate Creative DirectorCampbell Mithun Sep 2010 - Feb 2014Greater Minneapolis-St. Paul AreaCreative Director of bettycrocker.com- Digital identity and branding - Style guide, sub-style tiles- Web site redesign for modern inspiration-seekers- Take legacy site content and migrate to a new responsive architecture and design- Creative content packages to run on the site, social properties et. al. - holiday/random apertures- Lead a top-notch creative team on site at General Mills- Sitecore IA and UX input for browse path, templates, homepage architecture and data input UX for content authors- Light Front-end development within the Sitecore environment
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Senior DesignerMrm Worldwide Nov 2007 - Sep 2010Greater Minneapolis-St. Paul Area- Art direction and design of online ads, web sites, games, social properties, and logos- Flash animation of the same- Front end developmentShort Client List: Purina, Chex Mix, Purina, Betty Crocker, Cinnamon Toast Crunch, Land 'O Lakes, Nature Valley, ACE Group -
Owner/ProprietorMaude Salon Aug 2005 - Aug 2008Greater Minneapolis-St. Paul AreaMy wife and I opened this hair salon/design firm in an old warehouse that was part of the local Arts community in 2005. After rehabbing and decorating the space, creating the identity, branding, signage, and website, we opened our doors to the public - appearing in a number of publications touting the 'artist-as-business-owner' and 'quirky-spaces' memes. I handled accounting, hiring, management, and client relations. In addition, I freelanced for various agencies- designing, building and animating websites.The salon was also attached to a common gallery space where I was able to coordinate local art shows and display/sell my paintings and mixed media pieces.
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Web DesignerStar Tribune 2000 - 2005Greater Minneapolis-St. Paul Area- Website and banner creation for external clients of the newspaper- Design and animation for marketing side of startribune.com- Art direction and design for corporate site -
Online Advertising CoordinatorStar Tribune 1999 - 2000Greater Minneapolis-St. Paul Area- Provided sales and administrative support to online account team (Automotive and Housing primarily)- Presentation development, gathering market information, order placement, customer service followup
Matthew Terry Skills
Matthew Terry Education Details
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Fine And Studio Arts -
Cretin High School
Frequently Asked Questions about Matthew Terry
What company does Matthew Terry work for?
Matthew Terry works for Vmly&r
What is Matthew Terry's role at the current company?
Matthew Terry's current role is Group Creative Director at VMLY&R.
What is Matthew Terry's email address?
Matthew Terry's email address is ma****@****tal.com
What is Matthew Terry's direct phone number?
Matthew Terry's direct phone number is +147946*****
What schools did Matthew Terry attend?
Matthew Terry attended University Of Minnesota-Twin Cities, Cretin High School.
What skills is Matthew Terry known for?
Matthew Terry has skills like Art Direction, Fine Art, Branding And Identity, Web Design, Front End Developers, Concept Development, Creative Strategy, Advertising, Online Advertising, Creative Direction, Team Leadership, Team Management.
Who are Matthew Terry's colleagues?
Matthew Terry's colleagues are Ashley Paige-Powers, Yuqing Li, 汤业军, Tyrone Swart, Bobby Ruple, Ricardo C., Victor Ernesto Ceron Ramos.
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Matthew Terry
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Matthew Terry
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Matthew Terry
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