Ivan Maznev Email & Phone Number

Munich, Bavaria, Germany

Moscow, Russian Federation

Moscow, Russian Federation

Responsibilities:— Development and implementation of online and offline marketing activities designed to attract new users, as well as their retention within the app, including:• Social Media Marketing;• Email marketing;• PR;• Loyalty program for users;• Special events;— Backend user support.— App localization.Achievements:— 6m+ installs for Google Play and App Store in total.— Ranked as #1 app in Google Play TOP of: • RU-Overall rating for 6 days;• RU-Applications rating for 10 days;• RU-Communication (Applications) rating for 14 days.— 8 000 + organic members for VK.com community within two months.

Moscow, Russian Federation

Responsibilities:— Development and execution of local marketing programs as well as adaptation of global programs in Consumer segment (notebooks and desktops):• Planning, budget management, alignment with global AMD teams: Finance, Legal and Brand.• Partner maintenance and further efficiency assessment.— Co-marketing with Russian retail partners and vendors:• Development and approval of joint activities;• POSm development and production; distribution control.— Supporting AMD merchandiser team in the execution of their daily activities.— Development and maintenance of the motivation program for sales assistants.— Social Media Marketing for AMD in VKontakte, Facebook, Twitter and Coub.Achievements:• Consistently met and exceeded goals for the cross-promotion and online collaboration with retail partners such as MediaMarkt, Mvideo, Eldorado, Citilink, Ulmart, Notik, and many others. More than 60 promotions were launching every quarter (20 of them were simultaneous).• As a team member, I have implemented new monitoring system for staff control in regions as well as a new training program for sales assistants. • In charge of the position I saved up to 65% of POSm marketing budget within every quarter; it allowed to produce 8%-40% more of POSm volume while maintaining the same marketing budget. • Spearheaded social media marketing campaigns for official AMD VK group resulting in strong and immersive growth up to +400% within two years.

Moscow, Russian Federation

Responsibilities:— Trade audit.— Execution of promotional and merchandising activities.— POSm placement in retail stores.— Product trainings for sales assistants.Achievements:• Established and built a strong partnership with more than 40 retail stores in Moscow region and provided marketing (POSm) and training support on monthly basis for major accounts as MediaMarkt, DNS, Oldi, Notik, and Kibernet.

Moscow, Russian Federation

Responsibilities:— Sales & marketing to potential exhibitors.— Promotion & Coordination with Media Sponsors. — On Site Support & Logistics.— Partner Management.Achievements:• Increased company participation (booth sales) by 15% in exhibition and conference events through cold calls and proactive negotiations (e.g. Itella Information, NBZ computers & Academy MBF became new participants).• Coordinated mass media promotions (http://trade-print.ru/, http://pechatnik.com/, http://www.print-forum.ru/) through press releases and news publication.• Managed marketing activities - prospect lists creation, email and direct mail campaigns, customer support and conference ticket sales.• Produced mass-media banners, web content, and conducted SEO activities in Yandex and Google for www.atpc.biz.• Provided onsite organizational and logistics support for the conference — assisted moderators and speakers in the conference sessions and coordination between attendees and speakers.