As creative lead I am responsible for shaping the creative direction of our visual brand to continue bringing Miso Tasty to life. I am also a design custodian for quality; overseeing our daily output and ensuring we are meeting the design direction of the brand to the highest standards through the team's work and my own.

I co-founded Cleo Ferin Mercury, a renowned fashion accessories brand celebrated for its inventive approach to the classic silk scarf. As a co-founder and integral part of the leadership team, my multifaceted role encompassed a wide array of responsibilities, including:•Crafting and executing comprehensive marketing strategies to drive brand recognition and growth.•Pioneering captivating online and offline creative content to engage our audience.•Designing and optimizing the user interface and user experience of our website to ensure seamless navigation.•Spearheading brand and product development initiatives to maintain our edge in a dynamic market.•Providing creative direction to our team, fostering a culture of innovation and excellence.•Undertaking various management responsibilities to ensure the smooth operation of the business.During my tenure spanning eight successful years, Cleo Ferin Mercury established strategic partnerships with leading retailers such as Anthropology, Urban Outfitters, Fenwick in London, Colette in Paris, Luisa Via Roma in Florence, KaDeWe in Berlin, Harvey Nichols, Kapok in Hong Kong, and Ron Herman in Japan. Our brand reached customers in cities worldwide, including New York, Seoul, and Melbourne.Our bold and unconventional designs garnered acclaim from esteemed fashion writers, editors, and stylists, earning us prominent features in renowned publications such as Vogue, Harper's Bazaar, and Marie Claire. Cleo Ferin Mercury became a regular inclusion in shopping list features in The Guardian's Observer Magazine and Stylist Magazine, solidifying our status as a trendsetter.In 2016, I had the unique opportunity to showcase our scarves on a national platform as part of a challenge on 'The Apprentice.' Our scarves graced the shelves of Liberty London and played a pivotal role in securing a victory for our team in that week's challenge.

Brand developmentBrand strategy and statistics systems developmentUX and UI Digital content creatorVisual fx animator

A short animation to describe the benefits of the Prohab product focusing on the emotional value of the service

Internship working with the in-house design team on live projects.