Dev Gupta Email and Phone Number
As a marketing leader with over a decade of experience, I’ve had the opportunity to scale startups, lead rebranding efforts, and drive product-led growth while managing large teams and optimizing budgets. My career has taken me through various marketing functions, from performance marketing and content strategy to product innovation and brand building. Team Leadership & Excellence: Build a world-class cross-functional team of 30 in digital marketing, content, brand, design, PR, product-led growth, marketing automation, data, analytics and B2C and B2B community engagement Marketing Innovation & Growth Hacking: Introduced product hooks for an ecosystem-led marketing flywheel tailored for the communities-first platform, leading to a 75% reduction in CAC over 3 years Revenue & Pricing Strategy: Influenced the revenue and leadership teams to identify and negate revenue clogs in the pipeline, contributing to pricing package rehauls generating +30% YoY jump in corporate sales renewals Product-Led Growth: Introduced industry-first product-led growth hacks to take organic growth from 12% to 32%(QoQ) in H2 2024 New Product Development: Spearheaded new product development cycles (wireframes to value generation) to transition from a jobs-first portal to a community-first platform Brand & Loyalty: Led the rebranding initiative of HerKey (previously JobsForHer) in April 2023 simultaneously with VC funding, crafted always-on brand campaign #strongHERtogether, and the first-in-category B2B2C campaign I am #ForHer | Onboarded and guided PR agency to scale voice and brand awareness by 200% B2B/SaaS Marketing & Automation: Strategized and delivered direct pipeline creation goals (QoQ) influencing sales directly through B2B marketing - to achieve 3X pipeline creation in H2 2024 Demand Generation & Direct Revenue Optimization: Roadmapped multiple lead gen strategies and guided frontline sales executives with decks, pitches, and objection handling in an evolving product landscape
Herkey
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Vice President MarketingHerkey Apr 2024 - PresentBengaluru, Karnataka, IndiaDuring this role, I have been responsible for leading the marketing strategy and growth initiatives for HerKey, a rapidly scaling platform in the career development space for women. My key focus has been on driving product-led growth, rebranding, and improving revenue streams through innovative marketing solutions. I collaborated closely with cross-functional teams to introduce industry-first ecosystem marketing strategies and helped position the company as a leader in its domain.Key… Show more During this role, I have been responsible for leading the marketing strategy and growth initiatives for HerKey, a rapidly scaling platform in the career development space for women. My key focus has been on driving product-led growth, rebranding, and improving revenue streams through innovative marketing solutions. I collaborated closely with cross-functional teams to introduce industry-first ecosystem marketing strategies and helped position the company as a leader in its domain.Key Contributions:• Led diverse teams across digital marketing, product growth, design, and analytics, driving organic growth from 12% to 32% (QoQ) in Q3 2024.• Introduced new pricing models to eliminate revenue bottlenecks and increase profitability.• Spearheaded a major rebranding effort, transitioning JobsForHer to HerKey during a critical VC funding round.• Drove product innovation that transitioned the company from a jobs-first portal to a community-focused platform. Show less
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Assistant Vice President MarketingHerkey (Formerly Jobsforher) Jan 2022 - Mar 2024Bengaluru, Karnataka, IndiaHerKey is India's leading community-led platform for women’s career growth and job opportunities, previously known as JobsForHer. In my role as AVP Marketing, I led performance marketing, email campaigns, and B2B lead generation initiatives. My contributions significantly improved the platform’s user engagement and lead generation while driving growth through strategic marketing.Key Contributions:• Increased email open rates by 40% across B2C and B2B campaigns.• Improved… Show more HerKey is India's leading community-led platform for women’s career growth and job opportunities, previously known as JobsForHer. In my role as AVP Marketing, I led performance marketing, email campaigns, and B2B lead generation initiatives. My contributions significantly improved the platform’s user engagement and lead generation while driving growth through strategic marketing.Key Contributions:• Increased email open rates by 40% across B2C and B2B campaigns.• Improved performance marketing efficiency, turning net negative campaigns to net positive within one quarter.• Achieved a 40% increase in job applications, bringing the total to 100K+ in a single quarter.• Reduced CPL by 40% and improved B2B lead conversion rates to 75% for inbound leads. Show less
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Digital Marketing ManagerEzjobs Jan 2019 - Jan 2022Hyderabad Area, IndiaAt EzJobs, I owned the digital marketing strategy and growth initiatives for the mobile app, scaling it from inception to 850K users within two years. I focused on optimizing ad spend, building sales pipelines, and increasing brand visibility through a mix of paid and organic growth strategies.Key Contributions:• Scaled app growth from 0 to 850K users over a 24-month period.• Reduced ad cost per install (CPI) from $0.25 to $0.14, saving $48,000 in the last 12 months.•… Show more At EzJobs, I owned the digital marketing strategy and growth initiatives for the mobile app, scaling it from inception to 850K users within two years. I focused on optimizing ad spend, building sales pipelines, and increasing brand visibility through a mix of paid and organic growth strategies.Key Contributions:• Scaled app growth from 0 to 850K users over a 24-month period.• Reduced ad cost per install (CPI) from $0.25 to $0.14, saving $48,000 in the last 12 months.• Boosted brand awareness by 200% through social media campaigns.• Grew the lifetime organic user base to 70,000, saving $17,500 in ad spend.• Built sales pipelines and automations using HubSpot and EngageBay from scratch.• Increased the Play Store rating to over 4 stars by assembling a cost-effective reputation management team.• Established a partnership with the global job aggregator Jooble.• Led creative development for all paid and unpaid campaigns, and conceptualized the EZJobs Guerilla Marketing Challenge (2019), collaborating with top B-Schools. Show less -
Digital Marketing ManagerZumpu Software Solutions Aug 2017 - Jan 2022 -
OrchestratorThe Tin Drummer Jan 2015 - 2017• Designed and developed content for a wide variety of industries including IT, Healthcare, Design, Art, Technology, Consumer Products, etc.• Translated sales scripts for brands like Airtel, Sun Pharma & CIBIL from English to Hindiand vice-versa.
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Content WriterGis System Ltd Jan 2014 - Dec 2014Wrote SEO-based articles for a variety of industries.
Dev Gupta Education Details
Frequently Asked Questions about Dev Gupta
What company does Dev Gupta work for?
Dev Gupta works for Herkey
What is Dev Gupta's role at the current company?
Dev Gupta's current role is VP Marketing at HerKey | Marketing Strategist | Driving Product-Led Growth and Brand Strategy | Expert in Digital Marketing and Team Leadership.
What schools did Dev Gupta attend?
Dev Gupta attended Indian Institute Of Management Kashipur, Loyola School Jamshedpur.
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