Dev Gupta Email & Phone Number

Bengaluru, Karnataka, India

During this role, I have been responsible for leading the marketing strategy and growth initiatives for HerKey, a rapidly scaling platform in the career development space for women. My key focus has been on driving product-led growth, rebranding, and improving revenue streams through innovative marketing solutions. I collaborated closely with cross-functional teams to introduce industry-first ecosystem marketing strategies and helped position the company as a leader in its domain.Key… Show more During this role, I have been responsible for leading the marketing strategy and growth initiatives for HerKey, a rapidly scaling platform in the career development space for women. My key focus has been on driving product-led growth, rebranding, and improving revenue streams through innovative marketing solutions. I collaborated closely with cross-functional teams to introduce industry-first ecosystem marketing strategies and helped position the company as a leader in its domain.Key Contributions:•⁠ Led diverse teams across digital marketing, product growth, design, and analytics, driving organic growth from 12% to 32% (QoQ) in Q3 2024.•⁠ Introduced new pricing models to eliminate revenue bottlenecks and increase profitability.•⁠ Spearheaded a major rebranding effort, transitioning JobsForHer to HerKey during a critical VC funding round.•⁠ Drove product innovation that transitioned the company from a jobs-first portal to a community-focused platform. Show less

Bengaluru, Karnataka, India

HerKey is India's leading community-led platform for women’s career growth and job opportunities, previously known as JobsForHer. In my role as AVP Marketing, I led performance marketing, email campaigns, and B2B lead generation initiatives. My contributions significantly improved the platform’s user engagement and lead generation while driving growth through strategic marketing.Key Contributions:•⁠ Increased email open rates by 40% across B2C and B2B campaigns.•⁠ Improved… Show more HerKey is India's leading community-led platform for women’s career growth and job opportunities, previously known as JobsForHer. In my role as AVP Marketing, I led performance marketing, email campaigns, and B2B lead generation initiatives. My contributions significantly improved the platform’s user engagement and lead generation while driving growth through strategic marketing.Key Contributions:•⁠ Increased email open rates by 40% across B2C and B2B campaigns.•⁠ Improved performance marketing efficiency, turning net negative campaigns to net positive within one quarter.•⁠ Achieved a 40% increase in job applications, bringing the total to 100K+ in a single quarter.•⁠ Reduced CPL by 40% and improved B2B lead conversion rates to 75% for inbound leads. Show less

Hyderabad Area, India

At EzJobs, I owned the digital marketing strategy and growth initiatives for the mobile app, scaling it from inception to 850K users within two years. I focused on optimizing ad spend, building sales pipelines, and increasing brand visibility through a mix of paid and organic growth strategies.Key Contributions:•⁠ Scaled app growth from 0 to 850K users over a 24-month period.•⁠ Reduced ad cost per install (CPI) from $0.25 to $0.14, saving $48,000 in the last 12 months.•⁠… Show more At EzJobs, I owned the digital marketing strategy and growth initiatives for the mobile app, scaling it from inception to 850K users within two years. I focused on optimizing ad spend, building sales pipelines, and increasing brand visibility through a mix of paid and organic growth strategies.Key Contributions:•⁠ Scaled app growth from 0 to 850K users over a 24-month period.•⁠ Reduced ad cost per install (CPI) from $0.25 to $0.14, saving $48,000 in the last 12 months.•⁠ Boosted brand awareness by 200% through social media campaigns.•⁠ Grew the lifetime organic user base to 70,000, saving $17,500 in ad spend.•⁠ Built sales pipelines and automations using HubSpot and EngageBay from scratch.•⁠ Increased the Play Store rating to over 4 stars by assembling a cost-effective reputation management team.•⁠ Established a partnership with the global job aggregator Jooble.•⁠ Led creative development for all paid and unpaid campaigns, and conceptualized the EZJobs Guerilla Marketing Challenge (2019), collaborating with top B-Schools. Show less

• Designed and developed content for a wide variety of industries including IT, Healthcare, Design, Art, Technology, Consumer Products, etc.• Translated sales scripts for brands like Airtel, Sun Pharma & CIBIL from English to Hindiand vice-versa.

Wrote SEO-based articles for a variety of industries.

Strategic Management, Business

Education record