As a marketing leader with over a decade of experience, I’ve had the opportunity to scale startups, lead rebranding efforts, and drive product-led growth while managing large teams and optimizing budgets. My career has taken me through various marketing functions, from performance marketing and content strategy to product innovation and brand building. Team Leadership & Excellence: Build a world-class cross-functional team of 30 in digital marketing, content, brand, design, PR, product-led growth, marketing automation, data, analytics and B2C and B2B community engagement Marketing Innovation & Growth Hacking: Introduced product hooks for an ecosystem-led marketing flywheel tailored for the communities-first platform, leading to a 75% reduction in CAC over 3 years Revenue & Pricing Strategy: Influenced the revenue and leadership teams to identify and negate revenue clogs in the pipeline, contributing to pricing package rehauls generating +30% YoY jump in corporate sales renewals Product-Led Growth: Introduced industry-first product-led growth hacks to take organic growth from 12% to 32%(QoQ) in H2 2024 New Product Development: Spearheaded new product development cycles (wireframes to value generation) to transition from a jobs-first portal to a community-first platform Brand & Loyalty: Led the rebranding initiative of HerKey (previously JobsForHer) in April 2023 simultaneously with VC funding, crafted always-on brand campaign #strongHERtogether, and the first-in-category B2B2C campaign I am #ForHer | Onboarded and guided PR agency to scale voice and brand awareness by 200% B2B/SaaS Marketing & Automation: Strategized and delivered direct pipeline creation goals (QoQ) influencing sales directly through B2B marketing - to achieve 3X pipeline creation in H2 2024 Demand Generation & Direct Revenue Optimization: Roadmapped multiple lead gen strategies and guided frontline sales executives with decks, pitches, and objection handling in an evolving product landscape
