- Founded U.S. subsidiary entity of a character licensing and retailing business with over $100 million in annual revenue- Hired and managed cross-functional teams to assist with expansion in the U.S. market and support collaborative efforts with the parent company- Opened Kakao Friends brand stores at multiple Bloomingdale’s and ALAND retail venues, increasing monthly sales by over 35%- Delivered strategic business presentations at Licensing Expo and CES to promote and expand character IP business through brand partnerships; closed $1 million license deals with tech, banking, fashion, and F&B businesses- Developed go-to-market strategies and executed user acquisition and growth engagement campaigns to drive feature adoption and usage for KakaoTalk mobile messenger service, achieving over 20% user acquisition in 2 months- Created awareness and adoption of KakaoTalk through effective positioning, messaging, and on and off platform channel strategy

- Developed global opportunities and strategies to expand Kakao’s character business in major markets USA, Japan, and China- Launched a new business model of IP creation and merchandising through K-pop artists and brand collaboration; achieved $10M revenue and increased overall global presence- Incorporated K-pop phenomenon into global expansion strategy by holding exhibitions at KCON (K-pop Convention) and MMA (Melon Music Award) and entering into collaboration projects with K-pop artists- Developed new global customer acquisition and monetization channels, including launching the company’s first Amazon Store, earning over $1 million in revenue and increasing online sales volume by 30%

- Built corporate website, social media and community platforms to provide marketing campaigns and website content across 5 languages; reached 700K users and increased user usage from 12% to 58% in one quarter- Achieved 300% growth of LINE messenger user base in the U.S. by planning and executing diversified digital campaigns via AdWords, Facebook, and other social media platforms- Engaged influencers and formed brand partnerships with Coca-Cola and Disney, achieving over 50 million users globally in 2017 for LINE’s main content platform

- Drove double-digit growth for global clients (Kimberly Clark, Philips, Maserati, Pizza Hut, and Tiffany & Co.) through successful development and execution of Integrated Marketing Communication campaigns - Generated new revenue through campaign enhancements on multiple clients by providing value-added solutions to support the growth and success of clients’ marketing and sales campaigns; maintained 90% referrals from clients- Secured $50 million sized new client through sales presentation pitch and increased revenue for the agency by 30% - Acted as primary day-to-day client contact on projects; provided leadership in organic growth of current clients, kept teams informed of all updates and progress as well as identified any emerging account problem

- Supported the launch and establishment of 10 Corso Como retail store in Shanghai; researched real estate markets, planned product development, and provided comprehensive consumer insight to serve Chinese consumers and marketplace- Analyzed fashion and lifestyle trends to develop local production of core assortment of 10CC branded merchandise and supported the establishment of internal buying process - Identified the development of new potential brand partnerships to leverage company’s retail operations capabilities and drive new retail brands for the Chinese consumer

- Collaborated with Nordstrom, Anthropology, and Forever21 to produce and create a timely apparel assortment; supported partners increase revenue, contributing $1M+ per quarter- Reduced inventory by 22% through category management, stock balancing, and developing purchasing partnerships - Identified major competitors, target customers and brand-specific fashion trends; monitored weekly and monthly sales, stock and on order with the goal of optimizing sales and minimizing mark downs

- Planned, monitored, and executed orders from the initial stage of production, including pricing, order confirmation, and fabric procurement, to delivery of final apparel to retailers- Coordinated cross-functional teams responsible for design, products development, and sales, and managed six OEM vendors- Created and managed WIP reports of all production and managed timely delivery of quality products

- Delivered a strategic marketing presentation for the entertainment show ‘The Insider’ to the CBS Marketing Department to promote and increase the viewership through various brand partnerships- Collaborated with affiliate relations and marketing teams to support strategic planning, competitive research and cross-channel campaign executions