Charged with growing LADbible Group’s original content offering, creating new social series to engage a global audience approaching 1 billion.

Responsible for social strategy and development of original series – creating new strands, scripting, planning productions, and directing talent.Consistently added millions of followers. Grew Capital’s TikTok account to 1 million followers, becoming largest original publisher in the UK and named by TikTok in their Top 100 creators of the year.Managed teams at events, including Capital’s Summertime and Jingle Bell Ball, ensuring organic social content and client deliverables… Show more Responsible for social strategy and development of original series – creating new strands, scripting, planning productions, and directing talent.Consistently added millions of followers. Grew Capital’s TikTok account to 1 million followers, becoming largest original publisher in the UK and named by TikTok in their Top 100 creators of the year.Managed teams at events, including Capital’s Summertime and Jingle Bell Ball, ensuring organic social content and client deliverables reached millions of fans. Show less

Working with multiple celebrity clients to produce their brand partnerships.

Consultant for the launch of Team Halo, a global UN partnership during COVID-19 pandemic, sharing expertise on TikTok and Gen Z audiences. Advised scientists around the world developing coronavirus vaccines, helping them communicate their work on TikTok and fight misinformation.

Creator and producer of Meet the Furries documentary on BBC iPlayer. Developed structure of the documentary, sourced contributors and filming locations, supported the director on shoot, and oversaw final edit.

Created digital and audio content for youth media brand, Fun Kids. Executively produced podcasts, including Science Weekly – nominated twice for Best Radio podcast at British Podcast Awards.

Managed commercial partnerships and pitched to high-profile clients. Project-managed live events across the UK and created videos for YouTube channels.