Jayaraman Krishnan Email & Phone Number

Chennai, Tamil Nadu, India

✔️ Develop, manage, and market Crico English, a comprehensive after-school phonics based english learning solution for children aged 7 to 10.✔️Built cloud-based learning platform: Collaborate with internal and external teams to create and maintain a web application for classrooms and homework.✔️ Execute marketing campaigns:Partner with marketing to develop and execute BTL, ATL, and TTL activities for Crico English (including cricoenglish.com).✔️ Manage franchisee network: Oversee… Show more ✔️ Develop, manage, and market Crico English, a comprehensive after-school phonics based english learning solution for children aged 7 to 10.✔️Built cloud-based learning platform: Collaborate with internal and external teams to create and maintain a web application for classrooms and homework.✔️ Execute marketing campaigns:Partner with marketing to develop and execute BTL, ATL, and TTL activities for Crico English (including cricoenglish.com).✔️ Manage franchisee network: Oversee launch and performance of franchisee centers to ensure program success.✔️ Drive program growth: Establish and track metrics (enrollment, retention) to optimize the Crico English program. Show less

Chennai Area, India

✔️ Developed & executed data-driven digital marketing strategies (SEM, social media, content marketing)✔️ Managed & optimized ad campaigns (PPC, social) for lead generation & conversions✔️ Leveraged website development & Google Analytics to improve user experience & conversions✔️ Analyzed data & made data-driven adjustments to maximize campaign performance✔️ Consulted with clients, managed expectations, & showcased value through clear reporting (including website & campaign… Show more ✔️ Developed & executed data-driven digital marketing strategies (SEM, social media, content marketing)✔️ Managed & optimized ad campaigns (PPC, social) for lead generation & conversions✔️ Leveraged website development & Google Analytics to improve user experience & conversions✔️ Analyzed data & made data-driven adjustments to maximize campaign performance✔️ Consulted with clients, managed expectations, & showcased value through clear reporting (including website & campaign metrics)✔️ Stayed on top of the latest digital marketing trends & technologies Show less

Chennai

✔️ Majorly handled Below-the-line activations ( BTL) like Branding (Signage & In-shop), Event management like Trade fair participation✔️ Planning marketing strategies for small business owners and implementing them too✔️ Implementing the marketing campaigns for large firms like Godrej,Philips and samsung.✔️ Client management ✔️ Vendor management

Rotn & Based Out Of Coimbatore Div.

✔️ I have handled visual merchandising for Samsung mobiles exclusive and non-exclusive stores.✔️ I have taken care of plannogramming for the exclusive stores✔️ I was responsible for collaterals and other pos items deployment via third party vendor

Based Out Of Chennai ( Handled Entire Southern States Such As Tn,Ap,Karnataka And Kerala )

✔️ Handled Below-the-line activities which includes Branding, Trade fair participation ✔️ Had done product launches for various new products at Elite Hotels like Taj, Leela Palace, and JW Marriot across south India.✔️ Managed huge marketing budgets and devised marketing plans locally and implemented the same.✔️ Managed vendors for executing marketing activities.✔️ Tracked ROAS for all the marketing campaigns

Based Out Of Chennai ( Handled Tamilnadu & Kerala )

✔️ Responsible for Primary, Secondary, and Tertiary sales of Godrej Locks and Cartini ( Kitchen accessories Products)✔️ Manged Modern trade channels, distributors, and dealers in achieving their sales and marketing targets on time.✔️ Handled a team of 7 for achieving my targets.✔️ Handled Below-the-line activities which includes Branding, Trade fair participation ✔️ I had handled modern trade marketing such as Spencer, Starbazaar, More, and Landmark outlets.✔️ Managed huge… Show more ✔️ Responsible for Primary, Secondary, and Tertiary sales of Godrej Locks and Cartini ( Kitchen accessories Products)✔️ Manged Modern trade channels, distributors, and dealers in achieving their sales and marketing targets on time.✔️ Handled a team of 7 for achieving my targets.✔️ Handled Below-the-line activities which includes Branding, Trade fair participation ✔️ I had handled modern trade marketing such as Spencer, Starbazaar, More, and Landmark outlets.✔️ Managed huge marketing budgets and devised marketing plans locally and implemented the same.✔️ Managed vendors for executing marketing activities. Show less

Pondicherry And Coimbatore,Tamilnadu

✔️ Managed Distribution Network and Met Sales Targets✔️ Planned and executed schemes while managing budgets.✔️ Managed marketing and promotions through vendor partnerships.✔️ Successfully ran marketing campaigns and optimized merchandising.✔️ Received recognition for creative promotions from the branch head.

Master Of Business Administration (Mba)

B.Sc