I’m a results-oriented performance marketer with a passion for driving traffic, revenue, and scale up. At Zepto, as Senior Manager II - Growth & Digital Marketing, I leverage my expertise in multi-channel marketing across Facebook, Instagram, Google SEM, and YouTube to achieve maximum results while reducing costs. Data is my fuel – I use A/B testing and data-driven optimization to enhance account performance and ROAS. I thrive on creating innovative campaigns that push boundaries.At Purplle.com, I lead marketing and digital e-commerce efforts, crafting strategies using tools like Meta ads, Google ads, CleverTap, and Branch to streamline the sales funnel, acquire customers, and drive retention. My collaborative approach and analytical mindset fuel team success.I completed my MBA from IIM Ahmedabad in 2022, which strengthened my strategic thinking. Earlier in my career, I designed and implemented SEM strategies for customer acquisition and worked on digital promotion channels during my internship at On Off Digital Pvt. Ltd. I also developed CRM strategies, inbound marketing, and CRM architecture during my internship at Everest Instruments.My journey has spanned from co-founding a web design business to leading a pesticide detection project at CSIR-CSIO, blending technical expertise with entrepreneurial spirit. I thrive on challenges and innovation, always looking to push the envelope in digital marketing.Let’s connect and explore how we can create impactful marketing strategies together!Expertise in: #growthmarketing #digitalmarketing #performancemarketing #productgrowth #searchenginemarketing #SEM #FacebookAds #YouTubeAds #influencermarketing #ABtesting #remarketingconversion #datadrivenoptimization #CRM #costreductionstrategy #strategicmarketing