Ruby Abraham Email & Phone Number

Austin, Tx, Us

Austin, Texas, United States

Austin, Tx

Carmel, Indiana, United States

Indianapolis, Indiana Area

Madison, Wisconsin Area

 Manage tagging including overall strategy, implementation and best practices Implementation of Google Tag manager and management of complex tagging Building custom analytics dashboards and reports that can effectively present digital performance to the appropriate audiences aligned to KPIs Segmenting traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, demographics, etc. Implementing eCommerce tracking by creating datalayer variables, tags and triggers in tag manager Implementation of new custom dimension in Google Analytics by creating datalayer variables in Google Tag Manager Developing web analytics implementation & optimization roadmap. Providing Google Analytics training to employees across the company. Creating and testing custom codes, ensuring that tagging implementation is accurate Creating automated dashboards and reports for end users  Worked with digital analytics platform Google Analytics to build custom dashboards, explore data sets and make recommendations based on digital marketing performance. Tracked outbound links tracking, Vimeo, Youtube video tracking and other event tracking  Supporting regular and ad-hoc reporting for campaigns, channel, web and conversion funnel performance on a weekly and monthly basis. Contributed to build an analytics strategy for digital marketing goals and objectives. Defined goals, SEO best practices are properly implemented on newly developed code Recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Indianapolis, Indiana Area

 Setup, manage and maintain tracking on client website to ensure all necessary data is captured. Managing accurate tracking and tagging on the website. Manage implementation, tagging, and QA for Google Analytics  Manage and implement best practices to provide standard reporting on key KPIs and initiate reporting across all digital media strategies Optimizing the overall digital customer experience using Google Analytics End-end Campaign Management in various leading platforms like Adroll (Re-targeting), Google Adwords, Facebook & Other Ad serving Platforms. Perform keyword research & analysis, make recommendations based on analysis, and executing the recommendations. Identifying new keyword opportunities & make recommendations Analyzing marketing plan and performance using KPI’s. Managing Email list and Mailchimp Email campaign optimization Tracking conversion rates and make improvements to the digital strategy. Research and analyze customers, audience behavior, market conditions, future scope in raising markets & competitor data. Work with the development team to ensure SEO best practices are properly implemented on newly developed code Recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Using Social media clients and generate conversions  Engage with customers on Facebook, Google Plus, Twitter, Linkedin and Youtube and increase Page Likes, Post Likes, Followers, Retweets and Post Shares Experience including analysis, modeling and design of Tableau reports and dashboards for analytics.

Chennai

 Organize data that has been pulled from various tools such Omniture SiteCatalyst, Discover, Radian6, Brightcove video analytics and presenting them in effective dashboards that would help the decision makers. Responsible for generating various daily, weekly, bi-weekly and monthly reports such as Website Performance reports, KPI reports, Metrics reports, Download Metrics reports, Health index etc. Identify, develop, and monitor website KPIs.  Analyze digital marketing data to identify trends and to provide key insights and recommendations to help drive and manage the business. Customize internal web analytics dashboards and reports to meet business objectives and manage to best practices standards Prepare and present business presentations to multiple audiences at all levels of client’s organization on key business metrics and trendingOmniture - Site Catalyst, Discover, Search CenterWebTrendsMicrosoft Excel Dashboards Reports (PPT & Excel)

Google Analytics Individual QualificationQualified Google Advertising ProfessionalPPC expertiseGenerating LeadsWebsite Analysis for optimization.Accountability (Responsibility) for PPC BudgetingGuide Web development teamRegularly forecast and request on ROI (Return on Investment)SEO SKILLS:Keyword research: Expert in google adwords keyword tool, Keyword discovery and word tracker.On page optimization and Off page optimizationCreating title, keywords and description tags as per major search engine guidelinesSocial Media Optimization: Driving traffic to the site naturally.Link building: Suggestions for link building.Blog: Familiar with wordpress and blogger.com. Article Submission: Including press releases, articles and Google promotional activitiesGoogle analytics: Tracking details of site including landing pages, visitors and key wordsLocal SEO optimization