One of the world’s largest elite global law firm networks, with over +8000 lawyers worldwide, based in 150+ cities across the Americas, Europe, the Middle East, Asia and Africa. Reporting directly to the Chairman and Board of Directors. Designing and implementing the organisations marketing, communications and business development strategy. Designing and implementing marketing campaigns. Managing business development and client relationship management activity. Managing public relations and internal communications. Managing the organisation's digital estate and creating content. Managing events. Managing above the line and below the line marketing activity. Working in multi-jurisdictional and cross-cultural teams to deliver projects. Project management. Development of digital products and apps to support the organisations global communications.

One of the world’s largest law firms, with over 4,000 people throughout offices across Europe, the Middle East, Asia and Africa, with alliance relationships in place across Asia Pacific and Latin America. Reporting to the CEO. Promoted to this role in May 2009. Developing and implementing a consistent brand strategy, marketing communications and media campaigns to drive profile and business development opportunities. During tenure, the firm achieved recognition as a leading legal sector brand in the Superbrands Brand Index and the Acritas Elite Global Law Firm Index. Working with senior management to produce and implement, on a worldwide basis, the firm wide vision, values and three-year global strategy. Delivering stakeholder engagement activities through effective content and channel management. Establishing the firm’s social media real estate and implementing content strategies. Organising events in line with the firms’ brand and positioning. Leading on communications for business change initiatives. Project managing marketing communications on new office launches, office mergers and acquisitions. Dealing with all crisis and reputation management issues on behalf of the firm and clients. Bringing structure, process and innovation to firm wide marketing communication initiatives, introducing key performance indicators up front and ensuring that strategies for effective business development follow-up were in place. Designing and implementing a package of global thought leadership events to engage with clients and key stakeholders on key topics and product areas including M&A, board room composition and compliance and litigation. Campaigns gave rise to the opportunity to business develop and win work from clients. Identifying and negotiating sponsorships, media placement opportunities and corporate responsibility initiatives that supported the firm wide brand positioning and helped to focus business development activity.

Promoted to this role to improve the profile of the business and advance communication activities to achieve business objectives worldwide. Close liaison with the Senior Management Team, the Executive and the Board, with responsibility for defining and delivering PR and integrated communication strategies across the firm, negotiating and implementing international sponsorship activities, managing corporate social responsibility, crisis management and digital communications activity. Used market leading processes, rigorous planning and execution and robust return on investment analysis to achieve systematic improvements in corporate profile and reputation. Developed and cascaded corporate PR and integrated communication plans as well as plans for each practice and sector group. Introduced media evaluation and monitoring into the business and benchmarked competitor coverage in order to assess external profile and areas for improvement – press coverage increased during tenure and was in the top tier of the key competitor group. Personally drove the firms awards strategy resulting in the successful achievement of all key legal sector ‘Law Firm of the Year Awards’ including the Legal Business Law Firm of the Year and the Financial Times Innovative Law Firm of the Year, amongst others.

Appointed to implement the firm’s brand strategy, implement external and internal communications activity for the firm’s northern region and for the commercial practice group internationally. Remit included the management and implementation of marketing and communications activity, events programme and brand and profile development. Managing a team of six. Established robust budgetary control of sponsorship, advertising and events. Developed Eversheds marketing collateral and associated business development materials. Devised and managed a comprehensive programme of 200+ events per annum including handling the planning, design, logistics and implementation of three major internal conferences per annum with 2000+ delegates. Introduced internal communications initiatives that encouraged cohesion and communication within the organisation.

Worked with accountancy practice HLB Kidsons, that merged with Baker Tilly International. Appointed to this role with full responsibility for the UK northern region and firm wide responsibility for the tax group. The role had a broad remit including the development of marketing plans, management of budgets, market research activity, business development, client care and coordination of the UK Budget and Green Budget marketing activity. Brought focus and priority to media relations and increased focus on internal communications. Devised and managed an events and business development follow-up programme of 100+ events per annum. Business development follow-up activity generally created a rate of 25% one-to-one appointments with clients. Set up a dedicated response room in London for the UK Budget and Green Budget communications activity. Coordinated sponsorships and internal and external communications strategies related to the UK domestic Budget activity. Launched a dedicated digital site to support all budget and green budget activity. Overhauled the CRM database to ensure that information was pertinent, accurate and accessible. Introduced a new online business development initiative for the tax group. Strategic involvement in major pitches and coaching pitching teams.

Irwin Mitchell is a firm of solicitors, which has 14 offices in cities across the UK. The firm has more than 180 partners, 900+ associates, consultants, senior advisors and other fee-earners, employing in total over 2,100 people. The firm is ranked 17th largest in the UK. Appointed to this new firm wide role with functional responsibility for the corporate practice group, with a broad remit to develop and implement their marketing, business development and communications activity. Developed programmes for communications and business development, events, corporate branding and CRM. Established/formalised preferred supplier arrangements for design, print and communication agencies. Brought coordination and planning to events, realising full potential through systematic follow up which secured follow up appointments with between 50-70% of attendees. Devised event content for target audiences and introduced a professional database to provide the Board with management information relating to such activities. Strategic and tactical involvement in pitches and coaching pitch teams. Leading teams of lawyers to implement firm wide product launches. Project managed the marketing and business development activity for two mergers during tenure.

TDP Development Ltd. works with clients to solve their most pressing and complex business challenges. TDP has helped organisations around the globe to win major deals, successfully deliver transformation programmes and change their cultures to fit their new reality.Working with the founding partners of TDP Development Ltd. as a management consultant to deliver major change and transformation programmes for leading organisations both in the UK and internationally, gaining extensive experience of senior manager, executive assessment and development within the public, private and third sectors. Also gaining experience of organisational culture and its role in the transformation of business including the impact of senior leadership on developing positive cultures and embedding effective approaches to cultural change and workforce development. Leading on marketing activities and contributing to the development of successful client pitches.