Imogen O'Keefe Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

• Creating, testing and implementation of digital marketing across multiple platforms (Google, Meta, Pinterest, Reddit, TikTok)• Developing performance strategy for Otherway venture brands on all channels • Set up, management, optimisation of PPC accounts• Managing advertising spend to ensure optimal efficiency• Reporting on performance marketing channels for clients including weekly reports, dashboards and client calls • Creative development using data to determine… Show more • Creating, testing and implementation of digital marketing across multiple platforms (Google, Meta, Pinterest, Reddit, TikTok)• Developing performance strategy for Otherway venture brands on all channels • Set up, management, optimisation of PPC accounts• Managing advertising spend to ensure optimal efficiency• Reporting on performance marketing channels for clients including weekly reports, dashboards and client calls • Creative development using data to determine direction for new and existing brands• Work with creative/strategy team to determine Ads are performing on all channels • Shopify analysis and data collation• Klaviyo CRM automations, weekly emails, template building Show less

London

• Creating, testing and implementation of digital marketing across multiple platforms• PPC, Paid Social, SEO, Email, CRM, Affiliates• Optimising all channels for ROI• Tracking, reporting on digital and social marketing channels • Managing budgets in line with strategy and key KPIs• Set up and management of all PPC accounts (6 brands)• Set up and management of Paid Social activity• Reporting on performance marketing for internal and external clients• Brands worked… Show more • Creating, testing and implementation of digital marketing across multiple platforms• PPC, Paid Social, SEO, Email, CRM, Affiliates• Optimising all channels for ROI• Tracking, reporting on digital and social marketing channels • Managing budgets in line with strategy and key KPIs• Set up and management of all PPC accounts (6 brands)• Set up and management of Paid Social activity• Reporting on performance marketing for internal and external clients• Brands worked on: Agent Provocateur, C.P. Company, Stone Island, Paul & Shark, Velvet Tees, 18montrose, oki-ni, Penfield Show less

London, United Kingdom

London, United Kingdom

• Implementation of Amazon Sponsored products (paid search) on Amazon UK/DE• Growing marketplace sales through optimisation of Amazon Sponsored product campaigns• Drive accelerated traffic and increase efficiencies via advanced manual campaigns and bidding strategies• Develop keywords and negative keywords for all campaigns• Use insight to measure, test and evaluate effectiveness in order to improve COS and maintain financial budget• Support day to day channel marketing… Show more • Implementation of Amazon Sponsored products (paid search) on Amazon UK/DE• Growing marketplace sales through optimisation of Amazon Sponsored product campaigns• Drive accelerated traffic and increase efficiencies via advanced manual campaigns and bidding strategies• Develop keywords and negative keywords for all campaigns• Use insight to measure, test and evaluate effectiveness in order to improve COS and maintain financial budget• Support day to day channel marketing activities (email marketing, Google paid search) for Debenhams international sites• Research potential international business development opportunities within Debenhams International website and marketplaces Show less

London, United Kingdom

• Managing trading activities for Amazon and eBay Marketplaces to maximise profit and sales performance• Implementing offers and promotional messages based on UK calendars• Development of Amazon Shipment plans to maintain efficient stock movements to and from Amazon warehouses• Implementation of initial campaign trial followed by development of Amazon sponsored products (paid search)• Daily optimisation of Amazon sponsored products based on target COS and international… Show more • Managing trading activities for Amazon and eBay Marketplaces to maximise profit and sales performance• Implementing offers and promotional messages based on UK calendars• Development of Amazon Shipment plans to maintain efficient stock movements to and from Amazon warehouses• Implementation of initial campaign trial followed by development of Amazon sponsored products (paid search)• Daily optimisation of Amazon sponsored products based on target COS and international development strategy• Analyse performance (daily, weekly and adhoc) using web analytics to make trading and marketing recommendations• Identify new Marketplace opportunities and ensure the Debenhams brand is well positioned within the UK and Internationally Show less

London, United Kingdom

• Management of customer orders and returns process to meet the Premier proposition• Coordinate with NET-A-PORTER Premier driver team in order to maintain an efficient delivery service• Ensure high level of customer service from placing orders to delivery of products• Plan, modify and communicate delivery schedules for Premier (VIP) deliveries• Advise and process premier customer specific orders online on NET-A-PORTER, MR PORTER and THE OUTNET• Liaise with NET-A-PORTER… Show more • Management of customer orders and returns process to meet the Premier proposition• Coordinate with NET-A-PORTER Premier driver team in order to maintain an efficient delivery service• Ensure high level of customer service from placing orders to delivery of products• Plan, modify and communicate delivery schedules for Premier (VIP) deliveries• Advise and process premier customer specific orders online on NET-A-PORTER, MR PORTER and THE OUTNET• Liaise with NET-A-PORTER departments to meet customer demands such as personal shopping, PR andMarketing for VIP clients• Following up financial and behavioural checks to minimise online fraud• Training and development of new staff members to the team Show less

Perth, Australia

Paris Area, France

Perth, Australia

Witchery is a well known Australian Brand which specialises in Womenswear, Menswear and childrenswear. I started my journey with Witchery through a casual position whilst finishing my studies. I quickly began to move stores based on my strong work ethic and high level of customer service. I moved in the position of Assistant Store Manager then quickly became a Manager at the age of 22.

Sydney, Australia

My responsibilities included; • Events Team; Platforms, Marketing & Communications• Sourcing venues and liaising with the specific brands to meet their venue needs• Creating a database of event venues throughout Australia• Communication to Venues and their point of contact• Marketing and Branch Merchandising• Sourcing branch visuals and tailoring to specific branch demographics• Brand (Advertising)• Attending meetings with creative and developing briefs to work… Show more My responsibilities included; • Events Team; Platforms, Marketing & Communications• Sourcing venues and liaising with the specific brands to meet their venue needs• Creating a database of event venues throughout Australia• Communication to Venues and their point of contact• Marketing and Branch Merchandising• Sourcing branch visuals and tailoring to specific branch demographics• Brand (Advertising)• Attending meetings with creative and developing briefs to work from• Multi Brand/Private Bank Marketing• Development of tailored marketing to suit Private Bank customers• Development of Westpac General Insurance and Travel insurance brands• Sports and Entertainment (ALPHA)• Creating a database of Sporting and Entertainment figures in Australia• Developing event ideas to suit the sport and entertainment market• Gaining knowledge of specific demographics which affect Sport of entertainment clients Show less

Perth, Australia

My Responsibilities included;• Organising and attending client meetings and forming new relationships with clients • Drafting media releases for news and website contacts• Development of communications plans for future client work• Creating events to suit the clients needs and obtaining venues and other needs

Perth, Australia

Bachelor Of Marketing And Public Relations

Bachelor Of Marketing And Public Relations

Study Abroad semester - Lyon, France Courses studied through International school of Business - Service Marketing - Marketing Strategy.

Education record