Imran Basith Email & Phone Number

Doha, Qatar

Led the strategic management of the B2B sales channel for exclusive distribution of renowned brands including ELECTROLUX, BEKO, ADMIRAL USA, PHILIPS, and AQMC USA (Air Quality Management System). My role encompassed the development and execution of sales strategies aimed at driving business growth across Built-in and Freestanding Home Appliances, Air Conditioners, and Consumer Electronics. Key Responsibilities:•Formulating and implementing comprehensive project sales strategies that align with corporate goals and foster sustainable growth.•Identifying target markets, key customer segments, and project opportunities within the Consumer Electronics and Home Kitchen Appliances sectors.•Managing and coaching a dedicated team of sales professionals, driving performance and ensuring the achievement of sales targets.•Conducting accurate sales forecasting, setting measurable targets, and strategically allocating resources to exceed revenue goals.•Continuously analysing market trends, industry developments, and competitor activities to refine strategies and maintain a competitive advantage.•Overseeing project proposals, product specifications, pricing strategies, and client negotiations to ensure profitability and customer satisfaction.•Coordinating with product management and operations teams to ensure the timely and efficient delivery, customization, and installation of products for large-scale projects.•Streamlining the sales process from lead generation to deal closure, while implementing advanced sales tools to enhance efficiency and performance.•Producing regular performance reports and analyses for senior management, using data insights to guide strategic decision-making.•Providing ongoing training and development opportunities to enhance the team’s expertise in product knowledge, sales tactics, and customer relationship management.•Ensuring adherence to internal policies, industry regulations, and legal standards across all project sales activities.

Doha, Qatar

Managed the Projects Channel for the Commercial Kitchen vertical, forging partnerships with leading brands across the U.S.A, Europe, and Asia. Spearheaded the B2B business vertical, acting as a trusted partner for consumer kitchen appliance brands in the Built-in and Freestanding categories, including FRANKE, CANDY, and ELICAResponsibilities:• To effectively manage, lead and control the sales team plan, forecast and achieve annual targets for the assigned product lines and solidify customer and key accounts relationships. • Identifying business & project opportunities and conducting industry, bench-marking and competitive analysis for business planning, strategy formulation and budgeting. • Issuing monthly, interim and annual sales, project and performance reports to summarize achievements and to provide performance standing for management review. • Prepare & monitor reports for inventory planning based on current and projected demand. • Attend meetings with Clients, Stakeholders, Consultants, Contractors, Hospitality & F&B Operators for contract finalization.• Initial Contracts Management & Negotiation • Project & Product Feasibility Analysis• Vendor assessment, brand analysis & identifying key suppliers or partners for representation, promotion and project requirements. • Formulation and design conceptualization of kitchens, laundry and waste management facilities for hospitality, F&B and real estate projects.• Managing estimation, tender submissions, cost control and analysis, standard pricing models and project proposals based on Client’s overall budget. • Understanding of project scope of works, contract documents, including drawings, specifications, design and contracts as well as regulatory requirements associated with the project.• Managing & monitoring the project baseline program• Have an in-depth working knowledge of the Metallica Trading Quality Management System and Health Safety Program.

Doha, Qatar

Instrumental in launching and driving the Hospitality Division's operations in Qatar. Reporting directly to the General Manager at the Head Office in Kuwait, I played a pivotal role in business development, sales management, and client relationship building. By identifying key opportunities and implementing targeted sales strategies, I successfully expanded the company’s presence in the hospitality and restaurant sectors. My focus was on leveraging our product and service portfolio to offer tailored solutions that met client needs while ensuring profitability for the company.Key Responsibilities:• Spearheaded the launch of the Hospitality Division for Alshaya Enterprises in Qatar.• Identified and capitalized on business opportunities through effective lead management and comprehensive field surveys.• Reported directly to the General Manager, providing detailed sales reports and performance summaries.• Managed the end-to-end Sales Process, including lead generation, prospecting through cold calling, lead follow-ups, and participation in trade shows.• Collaborated with clients to gather project and design requirements, ensuring the delivery of tailored solutions for hospitality and restaurant projects.• Conducted brand analysis for represented brands, identifying key partners to meet project needs.• Assisted in preparing sales budgets and drove performance through measurable KPIs.• Built and nurtured relationships with key accounts, while proactively identifying and initiating new partnerships.• Attended sales meetings and supported contract negotiations to secure profitable agreements.• Negotiated contract rates with clients, focusing on achieving company profitability targets.• Acted as the primary communication link for all internal departments in Qatar, including HR, Finance, and Marketing.

Qatar

Responsibilities:-To follow & manage Sales Process, which includes lead generation and prospecting by cold calling, lead follow ups and trade shows. -Proactively and continually source, collect, develop and manage all new and existing leads, markets, prospects and client.-Travel as assigned to trade shows, site visits, on-site demonstrations, etc.-Document and exchange all transactions, reports and lead status information into the company’s CRM System as designated by procedure and to my General Manager.-Building relationships with existing key accounts and identifying and initiating potential key accounts. -Qualify, analyze and forecast sales & project opportunities.-Develop effective sales presentations.-Generate business from new accounts.-Complete all required sales reports and detailed documentation by weekly deadlines.-Meet all minimum requirements for weekly, monthly, and quarterly appointment activity and revenue growth.-Maintain current market status while increasing sales in all vertical and horizontal markets-Maintain accurate, easily accessed and understood, up to date, electronic, and where applicable, manual files on all customers, correspondence, sales, communications and projects.

Qatar

Responsibilities:-Identify business opportunities through effective leads management through field surveys.-Report to Sales Manager and prepare sales reports summarizing performance. -Liaising with Clients and obtaining enquiries for Oil & Gas, construction & safety industries. -Preparing brand analysis of represented brands and identifying key partners to support project requirements. -Assisting in the preparation of sales budgets and driving through effective performance parameters.

Bachelor Of Engineering - Be, Mechanical Engineering

Intermediate College Examination, Engineering Science

High School Diploma, Central Board Of Secondary Education

Primary Education, Indian School Cetificate Examination