Imran Mohammed Email & Phone Number

Glasgow, Gb

Edinburgh, Scotland, United Kingdom

• Provide strategic insight, challenge and support to the Executive team and the various business units to deliver strategic plans supporting the company’s ambitious growth objectives.• Support the production of the company’s medium-term plan, defining EDF Renewables target market share.• Monitor and deliver analytical insights regarding the competitive, technological and commercial landscapes.• Identify and analyse sectorial trends and assess opportunities for new ventures and emerging business models.

Glasgow, United Kingdom

• Responsible for providing strategic insights that support improved performance and inform investment decisions within the business.• Lead the development and refinement of the North of Scotland Future Energy Scenarios.• Provide evidence based feedback to NGESO to inform the development of their Future Energy Scenarios.• Communicate research findings and strategic proposals to internal and external stakeholders.

Glasgow, United Kingdom

• Responsible for the relationship and commercial contract management of customers seeking to connect to the Transmission network in the north of Scotland.• Developing new customer journey and customer engagement plans to support the implementation of a new Connections Policy.• Ensuring offers and contracts are issued accurately and in line with licence conditions.• Produce Timely Connections reports and other regulatory reports for Ofgem and NGESO as per licence conditions. • Project lead for the Open Networks Whole Electricity System Future Energy Scenarios (FES) product.

Perth, United Kingdom

• Supported the development of the Networks strategy by conducting qualitative and quantitative research.• Managed market research activities, supporting the Networks Strategy team.• Identified emerging trends and themes that may affect the business in the medium and long term.• Communicated research findings and strategic proposals to internal and external stakeholders.

Renfrew, Renfrewshire, United Kingdom

• Support function for the Executive Leadership Team.• Understand and deliver market, industry, competitor and customer insight to influence decision making on a long term strategic basis.• Lead market research activities, supporting multiple business streams.• Business case development to support new product / service opportunities.• Account management of key subscriptions.• Manage and mentor interns and graduates at a department level.• Supervise up to 3 members of staff during projects.

Renfrew, Renfrewshire, United Kingdom

• Support function for the Executive Leadership Team.• Strategic and tactical marketing lead responsible for managing all market research, analysis and strategy activities.• Monitored global macro / micro market environment.• Prepared and delivered market analysis for yearly market research deliverable.• Assessed and interpreted field intelligence into actionable insight.• Developed communications strategy for newly established Green Power Solutions business stream.• Policy and legislative lead within Corporate Strategy Office.• Managed and mentored interns and graduates at a department level.

Peterborough, United Kingdom

• Support function for the Executive Board.• Competitor Intelligence and Customer Insight lead, managing all engine competitor activities and key insight projects.• Supervised cross-functional team of 6 people.• Managed competitor database hosted in Salesforce CRM system.

Peterborough, United Kingdom

Perkins Engines (a subsidiary of Caterpillar Inc.), is one of the leading suppliers of off-highway diesel and gas engines with a significant distribution network across 140 countries worldwide. Highlights of experience in Product Marketing:• Product Marketing NPI lead on the development and introduction of a new engine range.• Developed and implemented the Launch and Go to Market plan for the 400A engine range.• Carried out market analysis to identify product extension opportunities by region, sector and OEM.• Gathered sales forecasts to inform factory and supply chain on product demand.• Supported internal and customer facing teams to ensure volume / financial targets were met.• Created marketing collateral across print and digital to increase awareness and support the sales teams.• Updated website to detail new product introduction.Highlights of experience in Parts Marketing:• Developed and implemented communications plan for the introduction of the new Perkins aftermarket hologram and communicated the introduction through the use of an e-mail marketing campaign and an interactive PDF publication.• Carried out a full product review on Overhaul Kits and made recommendations on the introduction of three new Overhaul Kits to fill a gap in the product offering.Highlights of experience in EAME Sales Team:• Managed a conjoint market study in Turkey aimed at identifying the optimal business model in territory.• Provided Sales Support for both CAT and Perkins Account Managers.

Msc International Marketing

Activities and Societies: MSc Marketing and International Marketing Grad Ball Committee - Project ManagerDissertation: Identifying.

Ba (Hons) International Business And Modern Languages, Marketing And French

Dissertation: How rugby clubs acquire, develop and maintain the relationship with their sponsors.

Erasmus Exchange Programme, Marketing